The circle of life isn’t just an inspirational Elton John and Disney song. It’s an apt description of how a lot of things work, especially trends in the marketing world. Remember about seven or eight years ago when all the marketing talking heads were trashing QR codes? Alright, now think about how you’ve accessed the […]
Will The Influencer Marketing Industry Keep Up With What’s Next? Read More »
Winfluence – The Influence Marketing Podcast is serious, though playful and fun. We have interesting conversations about the industry, how brands can leverage influence, how influencers can better connect with brands and how the software companies and agencies all fit into the mix. We do that in order to help you get smarter, better and have
Influencers Shouldn’t Ask For Free Product? Read More »
Probably the most frequent quality of influencer selection I’ve talked about in the last month or so is brand alignment. Does the influencer match your brand in terms of values, aesthetics and beyond. The more aligned your influencers and content creators are with your values, your brand voice and perhaps content pillars, the easier their
The Power of Brand Alignment in Influencer Marketing Read More »
Instagram announced last week it was testing new affiliate marketing tools for influencers. Many influencer marketing software solutions have begun integrating affiliate marketing components into their softwares as well. The reason is brands have been clamoring for them because brands think the affiliate model of marketing is going to magically make influencer marketing cheaper. They’re
Why Affiliate Marketing Won’t Work with Influencers Read More »
We’ve thrown around the term micro-influencer a lot on this show. The term refers to someone with generally around 5,000 to 50,000 followers. They’re probably not quite to the point of making a living doing it, but they have an impact on a fair number of people. Lots of brands love micro-influencers because they can
Going Small with Micro-Influencers Read More »
I know what brands want from influencers. But what brands say they want from them and what they actually want from them are different things. Ask a brand manager what they want from their influencers or influencer programs and they’ll say things like: Engaging content Enthusiastic endorsement Or the stomach-turning authentic collaboration But brands are
What Brands Really Need From Influencers Read More »
It’s always a treat to get insight from influencers on the show. My research and analytics tell me most of you are brand-side marketers or agency folks that serve the brands playing in the influencer marketing space. So, when we have the opportunity to hear from a content creator, there’s a lot of insight to
Influencer Marketing from the Influencer’s Perspective Read More »
One of the biggest challenges for brands in influence marketing is tying all these wonderful content collaborations with creators back to the bottom line. Not only do brands not often have full or direct exposure to an influencer’s analytics, but many don’t sell direct to consumer, meaning sales data is often in the hands of
How to Connect Influencer Marketing to the Bottom Line Read More »
Two weeks ago I spent several hours judging entries in an influencer marketing awards contest. Part of the submission was for the brand or agency to describe their organization’s unique selling proposition. Every single entry had some version of the following in their answer: “We focus on authentic, transparent and human connections with our …
Can We Please Kill Authenticity? Read More »
We recently had a conversation with Brandon Brown of influencer platform Grin about CGI influencers—computer generated avatars that seem to be real people posting influencer-like content and gaining followers. That conversation opened up some discussion about using the influencer landscape as a palette for creativity. We joked that Kentucky Fried Chicken should create a Colonel
The Ad Agency that Manufactures Influence Read More »
Nothing gets me excited quite like finding like minded people who are interested in and knowledgeable about the same things I am and having a good conversation. That’s why I started this podcast. I feel like I eat, sleep and breathe influence marketing these days. So I love talking to smart people who do the
Solving the Problems of Influencer Marketing Programs Read More »
When the first inklings of what we have come to call influencer marketing emerged in the late 2000s, Instagram, TikTok and SnapChat didn’t exist. Facebook was actually barely a thing at that point, because only college-tied emails initially earned access to the platform. YouTube existed, but web video was still complicated and cost-prohibitive for the
What is Your Influencer Marketing Philosophy? Read More »