There are many ways to slice an apple. Or peel an orange. Or for that matter, there are many ways to get from your house to the office or grocery store … and just as many to get back. There are also many ways to approach influence marketing. If you’ve been listening and following along […]
The Tiers of Influence Marketing and How to Leverage Them Read More »
Most of you know I spent the last five years or so at Cornett, a very good advertising agency in Lexington, Kentucky. Being an influencer marketing strategist at an agency is both fun and challenging. When you’re at an agency, you get work with a variety of clients, so you don’t get lulled into the
The Linchpin of Influencer Marketing: The Agency Strategist Read More »
There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that I like to call the peace sign, duck lips crowd. The other are the self-promoting talking head types in the B2B space … often fraught with marketing
How Creators Can Level Up Content & Revenue with Online Courses Read More »
If you read the tea leaves of the conversations people are having about social media channels these days, you’d probably think TikTok was dominant, Instagram was struggling, YouTube was relevant and everything else was dead. But the way the conversations go and reality aren’t always aligned. HubSpot published two reports over the last couple of
A Deep Dive into Instagram with HubSpot’s Kipp Bodnar Read More »
The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don’t know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table. It’s
Exploring the Nuances of Global and Luxury Marketing with Influencers Read More »
Does the name Sam Farha mean anything to you? If it does, you’re probably a fan of poker. Farha is a rather famous professional poker player. He is most know, however, for a hand he lost. In 2003 Farha was on the verge of elimination from the World Series of Poker Texas Hold ‘Em Main
The Five Tells That Mean You Should Pass on Hiring an Influencer Read More »
One of the many things I do to stay on top of what’s happening in the influencer marketing industry is testing software platforms, micro-influencer communities, and other tools and services related to our space. Not only do I like to know what’s out there for my clients, I enjoy bringing some of that insight to
Choosing the More Right Influencers – A Case Study Read More »
Would you believe that even the big, fancy influencer marketing managed services companies need an influencer marketing consultant? Sadly, it’s true. I say this as someone who has hired and managed campaigns with managed services companies over the years. I’ve also hired and contracted execution with companies calling themselves influencer marketing agencies. While some do
Why Even Managed Services Need an Influencer Marketing Consultant Read More »
Instagram is changing its algorithm and user experience. Kylie Jenner isn’t happy about it. She once critically wounded Snapchat by saying she never goes there anymore. Now she’s created a PR issue for the platform. But the changes to Instagram go far beyond pissing off a Kardashian. Instagram is now outwardly saying video is better.
Building Influence Approaches While Instagram Changes Algorithms Read More »
I just returned from a short vacation with my children, Grant and Katie. We choose a city the kids haven’t been to each summer and go explore for four or five days. This year, we chose Denver, or the Denver area. We stayed in an AirBnB between Denver and Boulder. We spent a day in
Getting Out of Your Influence Comfort Zone Read More »
As I browsed the headlines from around the influencer marketing industry this weekend, something I do daily to keep up with all the things, I stumbled upon another of those Top Influencer lists. Now, we’ve covered my disdain for them before. The episode that published on September 20 of 2021 said it was time to
The Difference Between Celebrities and Influencers Read More »
Are influencers worth the rates they charge? Isn’t that the most frequently asked question among brand managers when it comes to influencer marketing these days? The answer, as always, is that it depends. It depends on what they charge versus what the brand gets in return. Determining that depends on a variety of factors. How
Are Influencers Worth the Investment? Do the Math! Read More »