Probably the most frequent quality of influencer selection I’ve talked about in the last month or so is brand alignment. Does the influencer match your brand in terms of values, aesthetics and beyond. The more aligned your influencers and content creators are with your values, your brand voice and perhaps content pillars, the easier their […]
The Power of Brand Alignment in Influencer Marketing Read More »
We’ve thrown around the term micro-influencer a lot on this show. The term refers to someone with generally around 5,000 to 50,000 followers. They’re probably not quite to the point of making a living doing it, but they have an impact on a fair number of people. Lots of brands love micro-influencers because they can
Going Small with Micro-Influencers Read More »
There is a force at play in the influencer marketing space that puts the entire industry in danger. If that force isn’t reckoned with, and soon, the practice of leveraging individual content creators with attractive audiences on social networks for brands will die. This particular group isn’t killing influencer marketing intentionally, mind you. But they’re
Guess What’s Killing Influencer Marketing? Influencers. Read More »
I’m exploring something new on this episode of the podcast. Each Monday, as I have the time to do so, I’m going to post a shorter episode that isn’t an interview, but my take on an issue within influence and influence marketing that has been on my mind. In some cases, like today, the topic
Influence is Not a Static Quality Read More »
Two advertising executives were walking along the beach when one tripped over a golden lamp. He picked it up, rubbed it, and a genie emerged from the spout. “Wow!” The first said to the second. “I think this means we get three wishes.” The genie shook his considerable finger and explained the ad man was
The Advertising World’s Big Miss with Influencer Marketing Read More »
If your company sells beauty products, you probably have a nice list of beauty influencers you work with. If you sell a food or beverage product, your influencer list is probably full of people who write or post about food and beverage. If you sell sneakers, your influencers are shoe enthusiasts and so-on. Can you
Most Brands Overlook The Best Acquisition Strategy for Influence Marketing Read More »
You don’t need $5.6 million to get attention for your brand during the Super Bowl. Well, you do if you insist that attention come in the form of an official Super Bowl commercial. But there are lots of brands who have successfully hijacked the online conversation and buzz around Super Bowl commercials in recent years
How to Hijack the Super Bowl with Influence Marketing Read More »
Rachel Clay of Matter of Form says Influence Marketing is essentially Social SEO — That is, making sure when someone looks for your brand or type of product on sites like Instagram, there’s plenty of great content there to surface you. It’s a smart way to translate influence marketing strategy to brands that perhaps think
Is Influencer Marketing Just Social SEO? Read More »
Aaron Anastasi has one of those faces you think is very familiar, but you can’t quite place it. Until you do. He’s a working actor who has played parts on shows like Bosch, 9-1-1 on Fox and others. But if you have ever searched YouTube for singing lessons, you definitely know him. Aaron is the
One Influencer’s Superior Success Method Read More »
Connecting brands to influencers has become a big part of my job. But part and parcel to that is working the other way and connecting influencers with brands. My preference is always to build relationships and that means I get to know the influencer I work with — where and when I can — and
Advice for Influencers from Brands and Agencies Read More »
Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency. One battle she continually fights is influencer fraud. We dive in a bit to talk about the not-so-ethical influencers out there, how they hurt a brand’s marketing
The Challenge of Influencer Fraud from an Influencer and Agency Owner Read More »
When business executives are asked about influencer marketing, the responses generally fall into two camps. They either believe in it or they don’t. And those that don’t usually lack an understanding of the value influencers bring to the table for a business. In my upcoming influencer marketing book, Winfluence – Reframing Influencer Marketing to Ignite
Let’s Start the Influencer Reframing Now Read More »