Marketing automation is a topic that most people dig into when they’re in the enterprise or B2B space. It’s an approach to marketing that allows you to set up triggers and events using software to drive leads, then work those leads down your funnel to conversion. When you think marketing automation, you almost always think […]
The Power of Marketing Automation for Brands and Creators Read More »
My recent purchase of two sweaters from Eddie Bauer sparked a barrage of emails from the clothier. I received the expected order and shipping confirmations, but then one email per day for the first three days after my order. Apparently, I’d been added to a marketing automation or email drip campaign, which is fine …
Make Sure Your Marketing Automation Makes Sense Read More »
Humanizing marketing automation is one of those topics I get really passionate about. The term “marketing automation” actually irks me. To think that your customers are so unimportant to you that you would build a system so you don’t have to engage with them kind of makes me sick to my stomach. But I get
Humanizing Marketing Automation: A Brilliant Case Study Read More »