Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy advertisements. Previous to that point, my team and I managed the growth of several valuable and productive relationships over the course of several years. There were about five or six […]
What Department Should Own Influencer Marketing? Read More »
What if you could target your online media to just one building? Or just one house? What if you could figure out how to target the mobile devices of just the executives in a particular business? You actually can with IP Targeting. Stacy Griggs, the CEO of El Toro, stopped by Go Ahead Caller to
Understanding IP Targeting for More Effective Ad Spend Read More »
We find our attention-span-theatre selves firmly planted in the unfortunate era of on-demand viewing and listening. From Netflix to podcasts, our favorite shows have evolved to be consumed on a binge, leaving great gaps in our attention spans. I was so excited for the next season of House of Cards before it was going to
On-Demand TV and Podcasts May Be Setting Themselves Up to Fail Read More »
A blistering set of topics rained upon us for Episode 8 of Go Ahead Caller. It’s Mother’s Day week and Momma stopped by the chat room. We talked about one or two spaces after a paragraph. And Cameron Deeb asked if Critical Thinking can save us. No. No, it can’t. Enjoy! Join me every Tuesday
Momma’s, Two Spaces and Critical Thinking – GAC Episode 8 Read More »