I want to talk to you about leveraging podcasts for your marketing. No, this isn’t a pitch to get you to start a podcast, though I can certainly spell out dozens of reasons you should. I’m not here today to wax poetic about Winfluence, the podcast, nor the Marketing Podcast Network which I run. I’m […]
How Not to be a Terrible Podcast Guest Read More »
You may recall our episode from late January in which I adopted an exaggerated satirical stance responding to a podcaster who had taken exception to my answer to a question on Twitter. The question, from my fellow Marketing Podcast Network creator Seth Goldstein, was whether or not podcasting was a modern form of busking, or
The Best Conversation You’ll Hear About Podcasting Read More »
My pal Seth Goldstein asked an interesting question on Twitter and his blog last week. He posed this: “Is podcasting just a form of busking?” For those who don’t know, busking is a term used mostly in Britain to describe street musicians and performers. The root of the definition is people who perform publicly for
Is Podcasting Just a Form of Busking? Certainly Not! Read More »
How are you optimizing your content? And no, I don’t just mean optimizing for search or making sure all the brand mentions and such are in alignment? I mean optimizing your content’s purpose, medium, audience and more. And doing it over time to usher your audience where you want them to go, bring in more
Ideas on Optimizing Content Through Constant Evolution Read More »
If you’ve ever wondered how to build a great podcast, there are a handful of people out there who can tell you. One of my favorite podcasters is one of them. Kevin Stroud is the man behind The History of English Podcast, which is now in its seventh year and well into the 120s and
How to Build a Great Podcast Read More »
We find our attention-span-theatre selves firmly planted in the unfortunate era of on-demand viewing and listening. From Netflix to podcasts, our favorite shows have evolved to be consumed on a binge, leaving great gaps in our attention spans. I was so excited for the next season of House of Cards before it was going to
On-Demand TV and Podcasts May Be Setting Themselves Up to Fail Read More »
Our regularly scheduled conversation with Demetrius Gray, founder and CEO of WeatherCheck, had to be post-poned as he fell ill with the flu the day before, so on this episode of Go Ahead Caller, I take a stab at explaining the social media platform algorithms and look at what businesses need to consider when trying
Understanding Social Algorithms and My Favorite Podcasts – GAC Episode 50 Read More »