Dr. Karen Freberg is heading into her 11th year of teaching public relations at the University of Louisville. She also teaches a master’s level course for one of my alma maters … West Virginia University. Dr. Freberg started teaching a new version of public relations as the 2000s were winding down and social media had started […]
Discovering Public Relations Redefines PR in the Influence Era Read More »
My pal Arik Hanson offered up a theory on his excellent PR and communications blog Friday. His theory is that older public relations professionals, “completely detests and doesn’t trust the influencer culture.” He then proceeded to prove the theory with fairly trustworthy facts and statistics, convincing me it’s more than a theory. Arik termed these
Do Older PR Pros Ignore Influencer Marketing? Read More »
The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of marketing. This week’s food for thought uncovers that creative advantage as a follow-on thought to my Girl Scout Cookie’s story from Tuesday’s podcast episode. I realized we
The Most Creative Public Relations Move You Can Make Read More »
Gini Dietrich is one of those people you can talk to for hours. Not just about public relations, her specific area of expertise, but anything. But to keep the show somewhat on track, this week on Go Ahead Caller, I talked to Gini about the future of public relations, whether or not PR and influencer
The Future of PR with Gini Dietrich – Go Ahead Caller Episode 44 Read More »
There are some who believe that public relations (PR) is dead. Social media killed it. Influencer marketing and the advent of everyone-as-publisher killed it. You can’t get earned media anymore because everyone now has their hand out. You have to pay or you don’t play. While there’s a lot of truth to the underlying factors
Brands That Went Viral in 2018 Prove PR is not Dead Read More »
Yet another week where the Internet gods decided to hiccup the show. I guess I shouldn’t have spent the first part telling a joke/story about my man parts. Heh. But we did dive in deep, once we got serious, to talk about the value proposition and influencer marketing — what you can bring to the
The Value Proposition and Influencer Marketing, PR and SEO – GAC Episode 31 Read More »
There aren’t many companies that have needed crisis communications as much Papa John’s lately. Living in Louisville, it has been hard for me to escape the latest scuttlebutt, accusation, claim and such coming from ousted Chairman and company founder John Schnatter, who allegedly used a racial slur on a media training call earlier this year.
Papa John’s Launches Crisis Communications Initiative Read More »
The future of organic SEO is in public relations. That’s a conclusion I’ve been revolving around for a few months now. In today’s episode of Go Ahead Caller I explain why and none other than Christopher Penn drops by the chat thread to add his thoughts as well, so it’s a show full of info
A blistering tour through communications topics like social media complaints and what public relations is today on Go Ahead Caller this week. I talk about my big move and end the show with a somber take on our recent rash of wake-up calls around suicide. Enjoy and tell your friends about the show! Join me
Complaining on Social Media, PR Today and Wake-Up Calls – GAC Episode 13 Read More »
In a 2008 panel discussion about influencer marketing and public relations I was asked how I would respond if a blogger asked me to pay them to use the story I was pitching for my client. My response then was I would tell them to go to hell. Certainly, that was a melodramatic way to underline a point
The Irony of Today’s Influencer Marketing Landscape Read More »
Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in
Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool Read More »
The first national speaking opportunity I was offered was to spread the word that PR spam was partially the fault of the media database companies, like Cision and Vocus, who were making blogger and media member contact information readily available. The companies responded, strengthening their offerings. But there’s still a lot to be desired. Last
Framing The Blogger-PR Relationship Differently Read More »