public relations

Dr. Karen Freberg on Winfluence

Discovering Public Relations Redefines PR in the Influence Era

Dr. Karen Freberg is heading into her 11th year of teaching public relations at the University of Louisville. She also teaches a master’s level course for one of my alma maters … West Virginia University. Dr. Freberg started teaching a new version of public relations as the 2000s were winding down and social media had started […]

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Arik Hanson on Winfluence

Do Older PR Pros Ignore Influencer Marketing?

My pal Arik Hanson offered up a theory on his excellent PR and communications blog Friday. His theory is that older public relations professionals, “completely detests and doesn’t trust the influencer culture.” He then proceeded to prove the theory with fairly trustworthy facts and statistics, convincing me it’s more than a theory. Arik termed these

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Future of SEO is PR

Go Ahead Caller Episode 24: The Future of Organic SEO (or why you should invest in public relations)

The future of organic SEO is in public relations. That’s a conclusion I’ve been revolving around for a few months now. In today’s episode of Go Ahead Caller I explain why and none other than Christopher Penn drops by the chat thread to add his thoughts as well, so it’s a show full of info

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Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool

Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in

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