talent management

Jessy Grossman on Winfluence

Influencer and Creator Talent Management is Outdated and Needs a Face Lift

Influencer Marketing, Winfluence Podcast

We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well creates. Many of them add another perspective to the creative process, contribute ideas to shape partnerships into something more than they would be otherwise and are valuable […]

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Temima Shames on Winfluence

Is Talent Management About Managing Talent, or Content?

Influencer Marketing, Winfluence Podcast

Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creators at all … to those who achieve true celebrity status and have full production teams they employ to create all that content while they live

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Johanna Voss on Winfluence

How Do Brands & Agencies Handle Influencers of Color?

Influencer Marketing, Winfluence Podcast

There’s no doubt that the environment around influencer marketing and race, culture and diversity has undergone an incredible amount of change in the last two years. While the issues of pay gaps and brands ignoring influencers of color have always been present in the industry, the combination of social unrest in the United States and

How Do Brands & Agencies Handle Influencers of Color? Read More »

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