Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

Join the Email List
Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.
Adrian Parker on Winfluence

Transactional or Relationship? What’s Patrón Tequila’s Influence Marketing Approach

Adrian Parker is the Global Vice-President of Marketing at Patrón Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on […]
Kristy Sammis on Winfluence

Is Standardization of Influencer Marketing Possible?

Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. In this episode of  Winfluence – The Influence Marketing Podcast  Kristy and I discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional […]
Ted Murphy on Winfluence

The Original Influencer Software Founder Ted Murphy Looks Back, Ahead at Industry

Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. In the first official episode of Winfluence – The Influence Marketing Podcast, I catch up with Ted to […]
Influencer Taking a Selfie

Let’s Start the Influencer Reframing Now

When business executives are asked about influencer marketing, the responses generally fall into two camps. They either believe in it or they don’t. And those that don’t usually lack an understanding of the value influencers bring to the table for a business. In my upcoming influencer marketing book, Winfluence – Reframing Influencer Marketing to Ignite […]
IZEA Logo

IZEA’s Unity Suite Becomes More Accessible to Small, Medium Business

Small and medium sized businesses can now access an enterprise-quality influencer marketing management solution without breaking the bank. IZEA announced today its IZEA Unity Suite has a new, $500 per month price range spin-off called IZEAx Unity Starter Edition. The new price point doesn’t skimp on the functionality or features, but is limited to two […]
The Winfluence Influence Marketing Podcast Cover

The Influence Marketing Podcast Debuts September 2

If you’re a regular viewer or listener to Digging Deeper – Make Creativity Your Business Advantage, the weekly podcast I host for Cornett, but also the evolution of my old “The Jason Falls Show” podcast, you know that I’ve promised something new for the old Jason Falls Show feed. I’m happy to tell you that […]
2020 State of Influencer Marketing Report Cover

Influence Marketing for B2B Businesses Report Out

TopRank Marketing’s 2020 State of B2B Influencer Marketing Research Report is out. The survey is a unique look into the breadth and depth of influence marketing in the business-to-business space. Over 300 business-to-business marketing and communications professionals surveyed in an online questionnaire netted the results. Almost three-fourths of the participants were U.S.-based. More than one-third […]
Online Course for Social Media Image

Should You Take Online Courses for Social Media?

Just on a whim I did a Google search for “online course in social media” today. There are 2.5 billion (with a “b”) results. It’s hard for me to wrap my head around taking one, though I’ve taken dozens of online courses for other topics over the years. And I once started an online learning […]
Filming Video Image

Where to Look When Filming a Video (VIDEO)

We’re in the era of Zoom calls and live streams, yet how many people do you know always seem to be looking off to the side, up or down rather than at you when you watch? The problem is no one knows where to look when filming a video, live stream or participating in a […]
Doug Holladay Image

Rethinking Success with Doug Holladay

What a great talk I had with Doug Holladay from PathNorth on the Digging Deeper podcast this morning! Doug is a former Goldman Sachs executive and Reagan White House staffer who teaches at Georgetown University. He leads a company called PathNorth which consults with business leaders and executives to redefine meaning and purpose for their […]
Using Restream Graphic

How to Setup Switcher Studio with Restream.io (VIDEO)

If you watch Digging Deeper each week, you know that I use Switcher Studio for my production software. I’ve also recently added Restream.io as our distribution software, and used both of them long before they became sponsors of the show. Several people interested in getting better with their live streams asked me what the difference […]
Kroger's Curtis Midkiff Jr.

How is Kroger handling COVID, Social Issues and Influencer Marketing?

This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics. We discussed how Kroger had to shift almost everything in light of COVID-19, how it has responded to Black Lives Matter and other social issues of late, […]
Handcuffs Symbolize Rules For Influencer Marketing

New Australian influencer standards beat out U.S. for industry leadership

The Australian Influencer Marketing Council (AIMCO) released its first Influencer Marketing Code of Practice this week. But it’s a lot different than anything we have here in the United States. American Influencers, to date, have only be governed by the Federal Trade Commission (FTC) and its often vague disclosure guidelines. Few fines have actually been […]
Christopher Penn on Digging Deeper

Measuring creative, influencers and more with Christopher Penn

Every time I talk to Christopher Penn, I learn something. So we invited him on the Digging Deeper podcast this week and boy, did we all learn. Chris and I chatted about measuring advertising creative, building measurement systems for influencer marketing, how businesses can think about artificial intelligence (or A.I.) and beyond. Give this show […]
Neal Schaffer The Age of Influence

Are we in the Age of Influence?

Neal Schaffer’s new book The Age of Influence offers a great primer on the who, what, why and how of influencer marketing. He joined me on the Digging Deeper podcast this week to talk bout the state of the market, how COVID-19 affects some influencers and beyond. I also take some time to talk about […]
Scroll to Top