Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Deep Dive Into Influencer Marketing with Danielle Wiley
Danielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer strategy firms in the world, more than a decade ago. I caught up with her at the Dad 2.0 Summit in Washington D.C. last month and chatted […]
Joining the Context Marketing Revolution
Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce’s Mathew Sweezey. Today’s marketing is not about attention getting or reach and awareness, but about addressing a consumer’s need in context. I talked to Sweezey about the book and how we can all best […]
Polk Fiction Could Become a Crowdfunded Sit-Com
Toni Deckers is trying to build a crowdfunded sit-com. Yep. You read that right. The actress and jazz singer, who happens to be the wife of my No Bullshit Social Media co-author Erik Deckers, launched an IndieGoGo campaign recently to crowdfund production of a pilot for Polk Fiction. Erik and Jack Lugar wrote the pilot, […]
Balancing Direct and Retail Channels in an Amazon World
Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of DEMDACO visits the podcast to talk marketing in a multi-pronged world, the Corona Virus situation for retail channels and more. Then I share some ideas on working […]
Let’s Do The Micro-Influencer Math
The Micro-Influencer is all the rage among marketing pros right now. Everywhere you turn someone talks about them, even recommends them over bigger influencers out there. While leveraging micro-influencers is incredibly smart let’s not let the hype distract us from some facts. New data out from the Influencer Marketing Hub and CreatorIQ hypes micro-influencers significantly. […]
Influencer Profile: Whit Honea
What’s your creative process? How do you come up with your ideas? Those are questions one would ask most writers. When I had a chance to catch up with award-winning writer Whit Honea recently, I asked those questions and more. Whit is the author of the book The Parent’s Phrase Book and is a two-time […]
Everything You Need to Know About Stock Photography
Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder Christina Hawatmeh visits with us on the podcast this week to talk about Scop.io, how her site works and is different from others, image licensing issues and […]
Dove Men+Care is a Rare Brand Using Marketing for Social Change
Dove Men+Care is one of the few brands in the world that takes a definitive stance on a significant political and social issue. The brand is great at marketing for social change. They put money and promotional power behind passing the Family Medical Leave Act. Jordan Lewis, Dove Men+Care brand manager, talked with me at […]
Adventure Brands and Corporate Marketing with Holly Spaeth
There’s a big difference in corporate marketing and brand marketing. There’s also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences. Then I […]
Influencer Profile: Kentucky Taste Buds
Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they’ve exploded to have one of the most influential channels in the Bluegrass state called KyTasteBuds. It includes a blog, Instagram, Facebook, Twitter and YouTube feed, a podcast and they made […]
Understanding the Buying Brain with Neuromarketing
The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of Happy Buying Brain understands neuromarketing and works with clients to find that path to conversion. Felix stopped by the podcast this week to talk more about how […]
Meltwater Unveils Podcast Monitoring
Meltwater announced yesterday it has added podcast monitoring to its Meltwater Media Intelligence platform. The feature integrates seamlessly and, as I understand it, will surface mentions of your brand or desired keywords anytime they are spoken in an index of over 25,000 podcasts (with more added daily.) This changes the game for brands and their […]
The Most Creative Public Relations Move You Can Make
The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of marketing. This week’s food for thought uncovers that creative advantage as a follow-on thought to my Girl Scout Cookie’s story from Tuesday’s podcast episode. I realized we […]
How to Build Influence in B2B Marketing
Building influence in business to business (B2B) marketing is all about content. And while many people are intimidated by it, B2B marketing is not inherently different from B2C (business to consumer) marketing. Evan Kirstel stopped by the podcast this week to chat about the similarities, the differences and how to build influence for your B2B […]
Ideas on Optimizing Content Through Constant Evolution
How are you optimizing your content? And no, I don’t just mean optimizing for search or making sure all the brand mentions and such are in alignment? I mean optimizing your content’s purpose, medium, audience and more. And doing it over time to usher your audience where you want them to go, bring in more […]