Hello again friends. Thanks for listening to Winfluence, the Influence Marketing Podcast. It’s been a minute! For those keeping track, the last time I posted an episode of Winfluence was two years ago. I hope you haven’t missed me, but I also hope you’re excited to hear something new from my thoughts on influence marketing. […]
Talent Managers are Killing the Creator Economy Read More »
Jason Falls winds down 2023 with a “State of the Industry” reflection
What’s Wrong With Influencer Marketing and What We Can Change in 2024 Read More »
When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or two and have received a number of different responses. Some people say they think of an ad agency only that only focuses on influencers. Others say a
Differentiating Between Influencer Agencies, Consultants and Services Read More »
We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators have some of the most captive audiences in any medium. Twitch is one of the biggest and most impactful social networks and it is dominated by video
Cracking the Code to Gaming Influence Read More »
Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And if you said, the exploration of how brands can apply influence in all its shapes and forms, to aide it their marketing, you’re spot-on. But if you
Why Can’t We All Just Get To The Point? Read More »
We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well creates. Many of them add another perspective to the creative process, contribute ideas to shape partnerships into something more than they would be otherwise and are valuable
Influencer and Creator Talent Management is Outdated and Needs a Face Lift Read More »
Those of you who have watched or listened to Winfluence for a while know that I got my professional start in radio. I marched myself into the local radio station at 14-years-old and said, “I wanna be a deejay!” And for some reason they said, “Okay. You start Friday.” I pursued radio through high school
How One Terrestrial Radio Show Remained Relevant & Ahead of the Curve Read More »
The evolution of a content creator is something brands and agencies see, but don’t watch. Bear with me on this for a moment. It’s like the difference in hearing something, and actually listening with the intent of understanding. So we on the agency or brand side of things may run into a content creator we
The Man and Method Building Content Creators into Media Properties Read More »
There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out there. These reports are always useful, so I like to report on them here on the show. If you want to read the full report for yourself,
Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creators at all … to those who achieve true celebrity status and have full production teams they employ to create all that content while they live
Is Talent Management About Managing Talent, or Content? Read More »
What would you do if you didn’t have access to social media for a day? How about a week? What about three and a half months? How would that change your daily habits? How would it change where you turned for information. How would it affect your business? Now, certainly for you social media content
Is a Social Slowdown Possible in the Influencer Marketing World? Read More »
If you’ve been paying attention to the goings on in the influencer marketing world, you know by now that there was a major acquisition announced recently. Sprout Social, long known as one of the top social media management solutions in the space, acquired Tagger Media. Its main product, Tagger, is one of the leading influencer
Tagger Founder Peter Kennedy Discusses His Company’s Acquisition by Sprout Social Read More »