How do you measure the value of your content marketing? Do you constantly fight for support — budget or otherwise — for your content efforts? Quantifying and qualifying the value of that content can be challenging. Today on Go Ahead Caller, I talk about content measurement with Susan Moeller, the Senior Vice-President for Marketing for
Measuring Content with Susan Moeller – Go Ahead Caller Episode 43 Read More »
Ted Rubin is one of those guys you can’t help but be fired up after hearing him talk. So why not have him on a live show at 8 a.m.? Ted and I talk about retail, Amazon, Wal-Mart and more as he gives us his take on what consumers will be experiencing in the coming
Talking Retail Relevance with Ted Rubin – Go Ahead Caller Episode 42 Read More »
Tamsen Webster is an idea whisperer. She helps speakers and companies mine their current experiences and offerings to hone in on a big idea that can change their outcomes, their audiences or even the world. Since we talked about clarity last week, I thought talking to Tamsen about her Red Thread idea and helping businesses
Idea Whisperer Tamsen Webster – Go Ahead Caller Episode 41 Read More »
There’s a lot of noise and not enough signal in the marketplace today. It really doesn’t matter what industry, size or geography. Everyone not only wants to sell something (or themselves), but through social media, everyone has a platform to scream their message. How do businesses stand out? Clarity helps. Today’s guest on Go Ahead
Achieving Clarity with Steve Woodruff – Go Ahead Caller Episode 40 Read More »
Welcome to the all-new Go Ahead Caller! Thanks to Switcher Studio, we’ve got theme music, graphics, fancy video switching and … wait for it … Guest Interviews! Of course, our first interview has to be about video marketing and with Switcher Studio CEO Nick Mattingly! Check out the new digs and learn a little something
Video Marketing and Nick Mattingly – Go Ahead Caller Episode 39 Read More »
Did you know that the person who voiced the original How the Grinch Stole Christmas was also the Frankenstein monster from the movies? Okay, but did you know the singer of the Grinch song was also Tony the Tiger? We had a fun discussion about voice over artists and voice over trivia today on Go
Voice Over Artists and Small Business Websites | GAC Episode 38 Read More »
All my media and public relations friends will get a kick out of this week’s fully loaded Go Ahead Caller. We talk about last week’s Twitter threats against Trinity High School in Louisville and whether or not the authority’s reactions were warranted, I share some tips for being interviewed on television as I was for
Threats or Tweets and New PR Metrics – GAC Episode 37 Read More »
We had an important discussion today on Go Ahead Caller, responding to the President’s insinuation that the United States needed state run television. But we also talked about whether or not artificial intelligence and marketing automation would kill advertising creatives and shared some non-profit love on #GivingTuesday. So go ahead, dial it up and share
State Run TV, Is Creative Dead and #GivingTuesday – GAC Episode 36 Read More »
It’s Thanksgiving week, so I offered up a stroll down memory lane with a reading of an old story I wrote for my Internet column years ago about my Aunt Martha’s Thanksgiving Extravaganza. Plus, we talked about the Pop-Tart kid, who is my new spirit animal. If I get his address, I’m sharing it so
Thanksgiving and Pop-Tarts – GAC Episode 35 Read More »
Hipster Jason Falls is the brand going viral in this episode of Go Ahead Caller! Heh. My new glasses sparked a mental exercise that took me down a rabbit hole of personal vanity exploration this week, so I thought I’d share a bit of that. And we look at an upcoming Brandwatch report on what
Brands Going Viral and Personal Vanity – GAC Episode 34 Read More »
There are some who believe that public relations (PR) is dead. Social media killed it. Influencer marketing and the advent of everyone-as-publisher killed it. You can’t get earned media anymore because everyone now has their hand out. You have to pay or you don’t play. While there’s a lot of truth to the underlying factors
Brands That Went Viral in 2018 Prove PR is not Dead Read More »
Today’s episode is a tough one. A week ago, my friend Shawn Morton died. I tried to write something about him 5-6 times this week to let out my feelings and share my reflections with everyone, but fell apart every time I tried. So I decided I would just open up the show and talk
My friend Shawn Morton – GAC Episode 33 Read More »