Influencer Marketing

Brittani Kagan on Winfluence

Working with Celebrities and Celebrity Influencers for Original and Branded Content

My definition of an influencer is anyone who can motivate an audience to take action. Now, that’s a very broad definition. In fact, anyone can be an influencer (or more accurately, influential) under those criteria.  But when it comes to differentiating between influencers, we have to split hairs. And one category where my hair-splitting axe …

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Rob and Kennedy on Winfluence

Everything Influencers Need to Know About Email Marketing

Too many content creators and influencers are building their homes on borrowed ground. And someday, the landlord may well swoop in and hand them an eviction notice.  That analogy is actually a toned down version of reality, though. When an influencer or content creator puts all their content on Instagram, TikTok, YouTube or Facebook, they’re …

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Pete Kennedy on Winfluence

A Frank Discussion About The Influence Marketing Software Landscape

I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on content management platforms, social media management platforms … then in the late 2000s and early 2010s, I became somewhat established as having a degree of expertise with …

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Public Speakers are influencers

Public Speakers are Influencers. Here’s How to Find the Right Ones.

I attended my first in-real-life conference last week. Social Media Marketing World happened with actual, physical people in an actual physical place – the San Diego Convention Center – and mostly without masks, though the hugs and enthusiastic closeness is still faint compared to what they once were. Ironically enough, the buzz was all about …

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