Influencer Marketing

Patrick Hanlon on Winfluence

How Primal Branding Can Help Brands of Any Kind, Including Creators

Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand.  If you haven’t articulated what that brand […]

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Monique Russell on Winfluence

Bridging Internal and External Gaps in Communications in Communities of Color

Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In fact, the acronym of the early 2020s has to be D-E-I … Diversity, Equity and Inclusivity.  While that refers to far more than just race, a good

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Rosa Hart on Winfluence

A Winfluence Special: The Journey to the Refreshing Influence of Rosa Hart

We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I meet along the way. I’ve met and interviewed dozens who sat out be social media famous and monetize their content. I’ve talked to many who fell into

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Jason Falls Commentary on Winfluence

The Shift Toward Performance-Based Advertising Is Borderline Criminal

There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at an alarming rate now. Tighter economies lead to tighter waistlines, at least in the budget metaphor and what was once standard operation procedure goes out with a

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Pooja ParasuRaman on Winfluence

What Would a TikTok Ban Mean in the U.S.? Let’s ask Our Friends From India!

TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or fashion could ban the use of the platform in America. Most constitutional law experts are skeptical such a ban could survive scrutiny of the courts because it’s

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Adam Dornbusch on Winfluence

Turning User-Generated Content into Your Brand’s Strength

If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those three-letter abbreviations that everyone instantly understands. At least in the marketing world.  Why is that? Well, content from users … the normal, regular social media user who

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