Influencer Marketing Archives - Page 9 of 25

Working with Celebrities and Celebrity Influencers for Original and Branded Content

Influencer Marketing, Winfluence Podcast

My definition of an influencer is anyone who can motivate an audience to take action. Now, that’s a very broad definition. In fact, anyone can be an influencer (or more accurately, influential) under those criteria. But when it comes to differentiating between influencers, we have to split hairs. And one category where my hair-splitting axe […]

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Finding Influence, Not Influencers, Within Diverse Communities

Influencer Marketing, Winfluence Podcast

Can you think of a brand that has done something in marketing in the last few years, not just with influencers, but marketing overall, and they’ve immediately had to put out the fires of a PR crisis because their campaign was culturally insensitive? I mean, how can you not think of a few. From L’Oreal

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Everything Influencers Need to Know About Email Marketing

Influencer Marketing, Winfluence Podcast

Too many content creators and influencers are building their homes on borrowed ground. And someday, the landlord may well swoop in and hand them an eviction notice. That analogy is actually a toned down version of reality, though. When an influencer or content creator puts all their content on Instagram, TikTok, YouTube or Facebook, they’re

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The Best Advice for Influencers From An Experienced Influencer

Influencer Marketing, Winfluence Podcast

When you have the opportunity to learn from a seasoned professional, you should always take it. When I found out I could get Chris Gibson on the line to pick his brain as it were about being an online content creator, an influencer who has created a career over the last 15-plus years doing that

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A Frank Discussion About The Influence Marketing Software Landscape

Influencer Marketing, Winfluence Podcast

I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on content management platforms, social media management platforms … then in the late 2000s and early 2010s, I became somewhat established as having a degree of expertise with

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Presenting Own It: A Podcast Aimed at Closing The Ad Agency Gender Gap

Influencer Marketing, Winfluence Podcast

This shouldn’t come as a surprise to you, but I have a day job. At Cornett. It’s an ad agency. And I love it there. What may come as a surprise to you is Christy Hiler, the owner at Cornett, is very rare in the ad business. And by that, I mean less than one

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The Alpha Collective is One Ticket to Web 3.0 Success

Influencer Marketing, Winfluence Podcast

I waxed poetic a couple of weeks back about the Metaverse. It is part of the larger grouping of new technologies and opportunities that fall under the umbrella of Web 3.0. The Metaverse, which is largely virtual worlds, is all about experiences. Then you have crypto currency, which my best explanation of is the coins

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Public Speakers are Influencers. Here’s How to Find the Right Ones.

Influencer Marketing, Winfluence Podcast

I attended my first in-real-life conference last week. Social Media Marketing World happened with actual, physical people in an actual physical place – the San Diego Convention Center – and mostly without masks, though the hugs and enthusiastic closeness is still faint compared to what they once were. Ironically enough, the buzz was all about

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The Teenage Slime Queen Turned Successful Entrepreneur

Influencer Marketing, Winfluence Podcast

About three or four years ago my daughter Katie came home with a gallon jug of borax and another of Elmer’s glue and announced she was going to make slime. As you can imagine, I was more than thrilled to have a 10-year-old playing with chemicals and food coloring all over my house. But she

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The Opportunity & Nuances of Gamers as Influencers

Influencer Marketing, Winfluence Podcast

How many of you would call yourselves a gamer? Well, if you play Wordle, you’re a gamer. If you got sucked into Angry Birds, Candy Crush, or Trivia Crack … gamers all. I have 3-4 games I have on my phone to pass time waiting at a doctor’s office, or to watch while I sit

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Cooking Up Great Content With The Grill Dads

Influencer Marketing, Winfluence Podcast

Many of you know I host another podcast on the Marketing Podcast Network called Digging Deeper. Occasionally on that show, we interview someone that has a perspective or focus on something that either is, or is related closely to influencer marketing. When we do, I like to share that interview here as well. Why not

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Jason Falls on the Metaverse for brands and influencers

What Brands & Influencers Need to Know About the Metaverse

Influencer Marketing, Winfluence Podcast

The Metaverse has been on the top of minds and conversations of most people in the marketing space in the last few months. Ever since Mark Zuckerberg and Meta, ne’ Facebook, went all-in on VR to inflate stock prices because they had Oculus headsets to sell now, this seemingly new virtual world as a consumer

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