We’ve gotten into a little bit of a pattern here on the show. Seems like every other interview or so is with some founder or executive at an influencer marketing software company. There are lots of reasons for that. First, they’re anxious to mention their platform to you since they know the people who listen […]
Leveraging AI to Find Micro-Influencers Read More »
I just returned from a short vacation with my children, Grant and Katie. We choose a city the kids haven’t been to each summer and go explore for four or five days. This year, we chose Denver, or the Denver area. We stayed in an AirBnB between Denver and Boulder. We spent a day in
Getting Out of Your Influence Comfort Zone Read More »
The influencer marketing space is overrun with agencies and marketplaces and software solutions and such. It’s hard for a brand to find the right partner to actually solve the specific problems they have that influence can address. Case in point, I reached out to a talent agency last week – you know, one that manages
Moving Influencer Audiences Down the Funnel Read More »
Many of you are small business owners. Some of you might also work in marketing teams or even at agencies where influencer marketing budgets are thin. So when you hear people rattling on about the software platforms they use for their influencer marketing efforts, you probably think, “Yeah … wouldn’t that be nice.” The soup-to-nuts
Leveraging Micro- & Nano-Influencers for Small Business Read More »
The most overlooked facet of marketing execution across our industry is consumer research. The large brands and agencies swear by it. But the one-percent is just that: one percent. When you drop down to the lower end of the large brand spectrum, and then to medium brands and small businesses, consumer insights are seldom even
A Cheaper, Faster Path to More Ideal Consumer Insights Through Influencers Read More »
The word affinity has a wide range of meanings. The core one is, a relationship by marriage. That’s according to Merriam-Webster. But it can also mean a similarity based on a relationship or causal connection. Which is to say the spectrum of the relationship can be strong. Or not so strong. I have an affinity
Understanding Affinity to Find Success With Influencers Read More »
Let’s talk about building your influence. And I don’t mean growing your follower count on social networks. I mean really growing the number of people that you have some degree of influence over. Now, for some of you who want to build a following online or offline and have true influence. Perhaps you want to
The Cocktail Party Method to Grow Your Own Influence Read More »
I share a lot of my own opinions about influence marketing here on the show. But of course the meat of what we do here is mine the brilliant minds of our guests. I make no claim to be the know-all and end all to influence marketing. Sure, I have a perspective on the practice
How to Leverage CSR and PR channels to influence Read More »
If you’ve listened to Winfluence for any length of time, you know that for the influencers and content creators out there, I’m bullish on building and growing your owned content channels. Blogs, websites, email newsletters, podcasts … the properties where you own the content and the audience. As opposed to social networks where your content
Expanding Your Brand With or On Podcasts Read More »
What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down a one-way street? I’m not throwing this out there as hyperbole. I mean it. What if we have it all wrong? Let’s deconstruct the construct for a
What if we’re approaching influencer marketing all wrong? Read More »
The first social media conference I ever attended was a Search Marketing Expo event back in 2007 or 2008. While it was being put on by a search-focused company, it was all about social media. I thought it would be a good place to learn and listen and see if my ideas on this emerging
The Insights Software That Finds What Influences Consumers Read More »
At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email me about it, or even better, email me a voice recording so I can actually drop you asking it here on the show. So far, I haven’t
What Analytics Should Brands Ask For From Influencers? Read More »