One of the many things I do to stay on top of what’s happening in the influencer marketing industry is testing software platforms, micro-influencer communities, and other tools and services related to our space. Not only do I like to know what’s out there for my clients, I enjoy bringing some of that insight to […]
Choosing the More Right Influencers – A Case Study Read More »
The world of talent management can seem a little unsettling if you don’t understand its function. I know the first time I ever reached out to an influential person online and was passed off to an agent-type, it was kind of a turn off. But as I grew to understand the role of a talent
Exploring the Mechanism of Influencer Talent Management Read More »
Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence
Identifying Influencers by Relevance, not Reach Read More »
Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent almost two decades building relationships for technology and SaaS companies in the Bay Area and around the world. His ideas and strategies around business-to-business influence marketing are
The Fertile Ground of B2B Influence Marketing Read More »
Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. In the first official episode of Winfluence – The Influence Marketing Podcast, I catch up with Ted to
The Original Influencer Software Founder Ted Murphy Looks Back, Ahead at Industry Read More »
If you’re a regular viewer or listener to Digging Deeper – Make Creativity Your Business Advantage, the weekly podcast I host for Cornett, but also the evolution of my old “The Jason Falls Show” podcast, you know that I’ve promised something new for the old Jason Falls Show feed. I’m happy to tell you that
The Influence Marketing Podcast Debuts September 2 Read More »
Every time I talk to Christopher Penn, I learn something. So we invited him on the Digging Deeper podcast this week and boy, did we all learn. Chris and I chatted about measuring advertising creative, building measurement systems for influencer marketing, how businesses can think about artificial intelligence (or A.I.) and beyond. Give this show
Measuring creative, influencers and more with Christopher Penn Read More »
Since early March there have been dozens of post claiming influencer marketing is either dead, or about to run into its first depression or some other declaration of how COVID-19 is going to spell doom for those who make their money being fabulous online. While the economic schism that the corona virus has been will
Influencer Marketing Global Spend Dip Not As Alarming As Expected Read More »
What if you could hit a brand analytics button and find out where your brand ranked against its category competitors on volume of organic content versus volume of sponsored content? What if you could then see how your engagement rate on your content stacks up against your competition, both from your organic posts and sponsored
IZEA Continues Influencer Innovation Into Brand Analytics Realm Read More »
There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new HypeAuditor data last week that indicated male influencers earn seven percent more than their female counterparts. You can see her story and my take at Forbes. Today,
Do we blame brands for the gender gap in influencer marketing? Read More »
How much money should y0u spend on small business SEO? Super alert reader Emmerey Rose asked this great question in response to our discussion about ranking well in search. The true answer is, unfortunately, it depends. But here’s how I broke down my answer to her that I thought would help all of us: SEO is
How Much Should You Spend on Small Business SEO? Read More »