When Leo Morejon and team at Oreo Cookies and 360i jumped into live posting during the 2013 Super Bowl, they had no idea they were about to set a standard for real-time brand social media magic. And then the lights in the Superdome went out. You can still Dunk in the Dark! Morejon joined me […]
How to Execute Real-Time Brand Social Media Like Oreo Cookies – GAC Episode 47 Read More »
Adam Torkildson — the man who acquired Social Media Explorer to add to his content marketing and thought leadership business — and I chatted this week about the future of content and content marketing. He asked me what I thought the next “big thing” was, as those conversations go. Coincidentally, I’ve been circulating around what is happening
Are You Ready for the Content Marketing Separation? Because Here it Comes! Read More »
How do you measure the value of your content marketing? Do you constantly fight for support — budget or otherwise — for your content efforts? Quantifying and qualifying the value of that content can be challenging. Today on Go Ahead Caller, I talk about content measurement with Susan Moeller, the Senior Vice-President for Marketing for
Measuring Content with Susan Moeller – Go Ahead Caller Episode 43 Read More »
We’ve got some useful discussion about preparing video content for Instagram and Facebook, plus a nice discussion about how to take your content planning to the next level with content mapping on this episode of Go Ahead Caller. Plus, I share the funniest thing my daughter Katie has ever said to me. It’s priceless. Dial
Go Ahead Caller Episode 21: Surrendering to Vertical Video and Content Mapping Read More »
We knocked out another entertaining and useful program for you this week gang! Great examples of small business social media, customer service gone wrong on social and a neat discussion about how to take SEO from keyword research to content marketing execution. Oh … and I talk about why I’m getting shot in the butt.
SEO to Content Execution and Customer Care – GAC Episode 18 Read More »
With a late start and a weird week, I was flying by the seat of my pants this morning for Episode 9 of Go Ahead Caller. Jump in and check out the show where we covered storytelling in social media, influencer marketing and my upcoming trip to Toronto! Send along your questions for next week’s
Storytelling, Influencer Marketing & T’ronto – GAC Episode 9 Read More »
Episode 4 of Go Ahead Caller was a raucous romp. We covered jacket vests, toe selfies, storytelling in social media and my inspiration and start in the radio business. A couple of old radio friends stopped by. So did author Tim Stephens, who has a new inspirational book about paralyzed football player Timothy Alexander you
Go Ahead Caller Episode 4: Storytelling in Social Media Read More »
So it seems the Periodic Breakfast Call-in Show — me answering questions and running down my day to get ready for work but streaming it on Facebook Live — was a big hit the first time around. So I’ll keep doing it on days I can. The day before Chris Mack was named head coach
Go Ahead Caller Episode 2: Facebook Privacy and More Read More »
My recent projects include several that focus on native advertising. Studying this emerging segment of digital marketing more closely has uncovered some surprises for me in how the market is using and responding to the opportunities. To level-set, native advertising is known by many names. It’s often called sponsored content, advertorial, sponsored posts and the
Native Advertising is Good for Some Things … Not All Things Read More »
Content marketing isn’t easy. But once you get into a rhythm it’s not bad. The hard(er) part is creating better content marketing and doing it consistently. We all suffer from brain farts and writer’s blog occasionally. I’d argue I’ve been suffering from a fairly consistent case of it myself for a couple of years. Sure,
How to Jump-Start Your Brain for Better Content Marketing Read More »
Imagine my surprise when the following subject line appeared in my inbox over the weekend: “The Real Reason Men Can’t Have Multiple Orgasms” No, it wasn’t an email from Cialis or Viagra that fought its way through the spam filters. (You don’t know how tempted I was to make that sentence far less bearable than
What Orgasms Have To Do With Shaving … A Content Marketing Case Study Read More »
To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Gareth Daine, a
#SmallBusinessWeek Answers – Content Promotion Read More »