What are your goals? More importantly, do you write them down? How often do you refer to them? Or are you like me and have vague ideas of what you want to accomplish in your head, but they kind of morph and change depending on the day? Certainly, we’re more disciplined about business goals. They […]
A Simple Methodology to Achieve Your Goals in Influence, Content and More Read More »
We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies and vendors alike … we’ve become centered on telling a brand story. But we can’t leave it at that. We have to put that brand story into
Creating Remarkable Content & Putting Your Brand Story into Action Read More »
Agorapulse, a leading social media content and community management solution I happen to use and am an ambassador for, announced today it has added TikTok integration! This will surely save thousands of hours of time for social media content managers and community managers moving forward. Kudos to Agorapulse for the integration. As you can see
Agorapulse Adds TikTok to its Content & Community Management Platform Read More »
Many of you know I host another podcast on the Marketing Podcast Network called Digging Deeper. Occasionally on that show, we interview someone that has a perspective or focus on something that either is, or is related closely to influencer marketing. When we do, I like to share that interview here as well. Why not
Cooking Up Great Content With The Grill Dads Read More »
C.C. Chapman knows a thing or two about influence and influence marketing. He was a pioneer of podcasting back in its first wave in the early to mid-2000s with a show called Managing the Grey. He had the advantage of being in the middle of the social media and tech boom in Boston then, and became
Early Influencer C.C. Chapman on Influence, TikTok and Being a Creator Read More »
Online influencers have evolved in the short 15-20 years that social media sites have been around. When I got into the industry in the mid-2000s, the notable people online were people who had authority and followers as bloggers, or were vote-jockeys on content promotion sites like Reddit and Digg. One of the first influential people
The Essence of Tamar – The Fragrance and Long-Time Influencer Read More »
Mark Savant knows how to build an online brand. His Actidad community is a powerful beacon among fathers. It’s Facebook Group, blog, podcast and social channels have made him an influencer. Mark also teaches people how to build their own influence with Mark Savant Media, so we had a lot to talk about. I also
Insights on Influence and Content Marketing from Actidad Read More »
Does your brand or agency have a content performance culture? It needs one. Christoph Trappe‘s latest book, Content Performance Culture, outlines how to build a culture where content marketing is made, distributed and optimized. He joined me on the podcast this week to talk about how brands and agencies can build that culture for content
Building a Content Performance Culture Read More »
How are you optimizing your content? And no, I don’t just mean optimizing for search or making sure all the brand mentions and such are in alignment? I mean optimizing your content’s purpose, medium, audience and more. And doing it over time to usher your audience where you want them to go, bring in more
Ideas on Optimizing Content Through Constant Evolution Read More »
Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. We talked on the podcast this
How a Dentist Became a Content Marketing Star Read More »
Few people know more about B2B content marketing than Amber Naslund. She’s been a part of marketing success stories like Radian6 (acquired by Salesforce) and Sysomos (acquired by Meltwater). She is currently the senior content marketing evangelist at LinkedIn. That’s convenient since this week’s episode of Go Ahead Caller moved from Facebook to LinkedIn for
Go Ahead Caller Moves to LinkedIn with B2B Content Marketing Expert Amber Naslund Read More »
When Shannon Paul was hired at Fifth Third Bank in 2012, everyone in the industry knew that particular bank would turn into a social media and content marketing case study machine. Paul had innovated in previous roles at Blue Cross-Blue Shield of Michigan and the Detroit Red Wings and was known as someone who did
How a Bank Can Strive with Social Media Read More »