My philosophy for creating good content on my blog and e-mail newsletter is simple: If I don’t have anything to say, don’t force it. It’s okay to miss a day or a few days or a week. While consistency helps get your audience into a habit of hearing from you and coming back for more, […]
Creating Good Content Requires Creating Bad Content Read More »
Small business content marketing sounds impressive, but to most people the term doesn’t mean anything. Content is vague. Marketing is ambiguous if it’s not immediately confused with advertising. So how do you define content for your small business and how do you prioritize each type? The first step to understand small business content marketing is
Use Tiers to Prioritize Small Business Content Marketing Read More »
New Year’s resolutions aren’t just for people, you know? What bout your New Year’s small business resolution for 2017? Sure, you have goals and objectives, strategies and tactics to run your business, but why not also throw in a little “let’s do this better this year” challenge into the mix? For my particular small business
The Most Important Small Business Resolution You Can Make Read More »
A Fortune 500 social media director and I were chatting last week and she said something quite profound. We were talking about her brand’s approach to organic vs. paid social content when she nonchalantly had a mic-drop moment. She said: “We’ve stopped doing organic posts. Everything now is paid.” To the social media purist, a
Is Paid Social Content The Downfall of Brands? Read More »
There’s a hard truth content marketers are facing in the industry today. For all our poking and prodding, evangelizing and convincing about the benefits to brands and businesses of social … For all our promises about how content marketing drives engagement, attracts new customers, builds trust and the like … we have to come to terms with
The Hard Truth Content Marketers Must Face Read More »
One of the hardest elements of strong content strategy to produce with any level of consistency and at a reasonable cost is strong photography. Lefty is trying to change that challenge for brands by offering a simple mechanism to reach out and license Instagram images for use online or off. Just login to the site
License Instagram Photos With Lefty Read More »
There’s another social content curation and sharing app out there called DrumUp (http://drumup.io). Like Buffer, LockerDome, Edgar and others, it allows you to proactively post or reactively share content recommended to you by keywords to offer. The setup is super simple – I connected via my Twitter account, entered some keywords and was up and
DrumUp Offers Simple, Easy Social Sharing Read More »
Receiving random gifts in the mail does not suck. Last week, I was the recipient of a six pack of gourmet root beer. Who knew there was such a thing? It was from a company called SharpSpring. They were trying to get my attention to demo their marketing automation software on behalf of Elasticity. The
The Good and Bad of Raising the Content Marketing Bar Read More »
“I think being an ad guy doesn’t really exist anymore, does it?” That was the rhetorical answer Steven Grasse gave in my recent interview with him for ThisMoment in Content Marketing, a video series I’m doing for ThisMoment. He went on to say equally as revealing things, adding, “I mean nobody looks at advertising … no
Noted Ad Guy Says Ad Guys Don’t Exist Anymore Read More »