What if I told you that you didn’t need to use influencers to grow your brand? At least not the way we often think of influencers. Imagine you could get people to endorse and post about your brand online without spending a dime and without giving away product? Sam Malone has figured out how to […]
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Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps brands understand how to better target and position themselves by tuning into their customer’s worlds. And what a world that has become, right? I talked to Jim
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I gave feedback on a video this week telling the recent small business workshop attendee I wouldn’t exactly call it “social capital.” Before I step on anyone’s sensitivities, please know the purpose of this post is to explain social capital and how to judge whether or not your social media content provides it. Lacking social capital isn’t
What is Social Capital and How Do You Earn It? Read More »