We’ve got a special episode today for a couple of reasons. First, my pal Jay Baer has new research out on the Time to Win. It’s a fascinating study on how responsiveness in all its variations really can be the difference between getting new business and not … and keeping business and not. Jay and […]
The Number One Indicator of Your Brand’s Success? Responsiveness! Read More »
There’s really no question that the more personal the relationship, the more powerful it is. In the business world, the big trend for everything from email marketing to e-commerce websites is personalization. In the influence marketing world agencies and brands hope to break through the inbox clutter and get influencers or media members to respond
The Ultimate Personalization Strategy for Influencer Outreach & Audience Building Read More »
We knocked out another entertaining and useful program for you this week gang! Great examples of small business social media, customer service gone wrong on social and a neat discussion about how to take SEO from keyword research to content marketing execution. Oh … and I talk about why I’m getting shot in the butt.
SEO to Content Execution and Customer Care – GAC Episode 18 Read More »
A blistering tour through communications topics like social media complaints and what public relations is today on Go Ahead Caller this week. I talk about my big move and end the show with a somber take on our recent rash of wake-up calls around suicide. Enjoy and tell your friends about the show! Join me
Complaining on Social Media, PR Today and Wake-Up Calls – GAC Episode 13 Read More »
On Wednesday of this week, I turned 44 years old. I don’t say that for acknowledgement. My birthday isn’t a big deal anymore. My kids make more of a fuss over it than I do. Once you get that big car insurance break at age 25, there really isn’t that much to look forward to.
The Power of Simple Acknowledgement Read More »
In 2008, Frank Eliason jumped into online conversations about Comcast and became one of the first social customer service professionals out there. Other than Lionel Menchaca at Dell and a handful of other dotted similar stories, there was no path to follow. Frank had to blaze a trail. And blaze he did. Launching the @comcastcares Twitter
What Humanizing Your Brand Looks Like Read More »
I often hate Jay Baer. Anyone who has met him, or knows that he and I are friends, is probably shocked by that. Jay is not a hate-able guy. He’s one of the more genuine, affable, generous people on the planet. He’s a true star in an industry of star wannabes and seems to have
Hug Your Haters Reinvents Customer Service, Business Book Authorship Read More »