We’ve gotten into a little bit of a pattern here on the show. Seems like every other interview or so is with some founder or executive at an influencer marketing software company. There are lots of reasons for that. First, they’re anxious to mention their platform to you since they know the people who listen […]
Leveraging AI to Find Micro-Influencers Read More »
Without question, the number one issue that brands and agencies have in the influencer marketing space is simply finding the right influencers to use for a campaign. While that might seem like a simple solution to solve for (there’s a whole industry of software companies with search algorithms meant to do so), typing a few
The Challenges of Good Influencer Discovery Read More »
Can you think of a brand that has done something in marketing in the last few years, not just with influencers, but marketing overall, and they’ve immediately had to put out the fires of a PR crisis because their campaign was culturally insensitive? I mean, how can you not think of a few. From L’Oreal
Finding Influence, Not Influencers, Within Diverse Communities Read More »
For those of you who listen regularly, have read my book or follow me on social channels, you know the difference between influence marketing and influencer marketing. One is focused on the noun. When we say “influencer” marketing, your brain is conditioned to think about Instagram, YouTube or TikTok. The other, is focused on what
Removing the Blinders for Better influence Marketing Read More »
Once upon a time, I was a fairly knowledgeable guy about social listening. (I still am, I think. But in the early 2010s I was kind of known for that.) Analyzing online conversations to mine for consumer insights became such a focus for me that I started a company around the practice. The Conversation Research
Value Mapping: The Next Level of Influencer Selection Read More »
I’m exploring something new on this episode of the podcast. Each Monday, as I have the time to do so, I’m going to post a shorter episode that isn’t an interview, but my take on an issue within influence and influence marketing that has been on my mind. In some cases, like today, the topic
Influence is Not a Static Quality Read More »
If your company sells beauty products, you probably have a nice list of beauty influencers you work with. If you sell a food or beverage product, your influencer list is probably full of people who write or post about food and beverage. If you sell sneakers, your influencers are shoe enthusiasts and so-on. Can you
Most Brands Overlook The Best Acquisition Strategy for Influence Marketing Read More »
As we survey the web for the best influencers for our influencer marketing campaigns, our tendency has always been to prioritize influencers by their follower count. If you haven’t heard it yet, let me say this loud and clear: Influencer follower count doesn’t matter. Now, let’s break down why you’ve been told it doesn’t matter,
If An Influencer’s Follower Count Doesn’t Matter, What Does? Read More »