Connecting brands to influencers has become a big part of my job. But part and parcel to that is working the other way and connecting influencers with brands. My preference is always to build relationships and that means I get to know the influencer I work with — where and when I can — and […]
Advice for Influencers from Brands and Agencies Read More »
Influencing people isn’t just creativity and content mixed together. It’s the by-product of the way our brains function. As we experience that content or creativity, hormones release into our system that make us feel safe, happy, sad, angry or any of the other range of emotions. People are subject to their own brain chemistry and
The Brain Science Behind Influence and Influencer Marketing Read More »
As we survey the web for the best influencers for our influencer marketing campaigns, our tendency has always been to prioritize influencers by their follower count. If you haven’t heard it yet, let me say this loud and clear: Influencer follower count doesn’t matter. Now, let’s break down why you’ve been told it doesn’t matter,
If An Influencer’s Follower Count Doesn’t Matter, What Does? Read More »
As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people watching all at the same time … on AVERAGE. So, if you haven’t yet explored Twitch as both a viable platform for reaching consumers via advertising or
Tapping into Twitch – Fertile Ground for Influence Marketing Read More »
Can influence marketing save broadway? Or how about arts organizations in general? Save might be an inappropriate word. Certainly, COVID and the pandemic restrictions of 2020 have had a huge financial impact on the arts, as would any economically challenging time. And broadway theatres, along with arts centers, theatres, community troops and groups are going
Can Influence Marketing Save Broadway and The Arts? Read More »
Carlos Gil’s latest book is called The End of Marketing. In it, and in this podcast episode, he claims Influencer Marketing is Bullshit. This is ironic coming from someone who not only advises companies and brands in the marketing space — where influencers are a hot channel for discussion — but has built a bit
Is Influencer Marketing Just Bullshit? Read More »
Rani Mani at Adobe formerly led that enterprise company’s influencer relations across company’s marketing department. But she then shifted to take on the role of employee advocacy. Her role is to help Adobe employees to be the voice and face of the brand, much like the role of doing that with influencers. This is a
The Employees as Influencers – Insights from Adobe Read More »
Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency. One battle she continually fights is influencer fraud. We dive in a bit to talk about the not-so-ethical influencers out there, how they hurt a brand’s marketing
The Challenge of Influencer Fraud from an Influencer and Agency Owner Read More »
This is a special bonus episode. Many of you know I host a weekly live stream for Cornett called Digging Deeper that is also a podcast. Before we launched this show, Winfluence, we had a few interviews specific to influence and influence marketing I wanted to make sure were available to you here. The first
We Have Entered the Age of Influence Read More »
Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence
Identifying Influencers by Relevance, not Reach Read More »
Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As a result, its approach to influence marketing is decidedly different than many of the advertising-oriented tools you find on the marketplace. It’s almost as if Onalytica stands as the PR argument for influence marketing philosophy while
Is Influence Marketing an Advertising or Public Relations Function? Read More »
Sam Fiorella co-authored one of the first books on influence marketing in 2013. He then used that research and smarts to re-shape his agency to reverse engineer influence marketing using branded communities. These walled gardens give brands the opportunity to research and identify pain points in the consumer journey to know exactly who, what, why
Reverse Engineering Influence Marketing Through Branded Communities Read More »