If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of micro or nano influencer that can just drive sales. It make sense that most businesses, particularly direct to consumer brands, would rather skip the high cost, awareness influencer types and […]
What is a Micro-Influencer and how do you leverage them? Read More »
Influencer marketing software is a hell of a lot of confusing. There are platforms that do everything … help you find, prioritize, analyze, select, book, contract, collaborate, review, measure and even pay creators. Then there are softwares that do just one of those things. And some that do 2-3 of those tasks. Then there are
What Happens When a Successful Creator Builds an Influencer Agency Read More »
The world of social media and content is changing … again. It does that every so often. Unfortunately. more often than we probably care for it do so. Where Instagram, then Instagram Stories were the content du jour for influencers and, thus brands, a year or so ago, now our focus is on snack-able, vertical
Solving the Creative Gap in Snack-able, Vertical Video for Agencies Read More »
Would you believe that even the big, fancy influencer marketing managed services companies need an influencer marketing consultant? Sadly, it’s true. I say this as someone who has hired and managed campaigns with managed services companies over the years. I’ve also hired and contracted execution with companies calling themselves influencer marketing agencies. While some do
Why Even Managed Services Need an Influencer Marketing Consultant Read More »
August is not the time to be thinking of the holidays. Unless you want to ask for gifts that take some savings to afford. Or in the case of the influencer marketing industry, that might take some time for agile development sprints. When you’re an influencer marketing strategist and practitioner, not to mention an influencer/creator,
The 2022 Influencer Marketing Industry Holiday Wish List Read More »
The influencer marketing space is overrun with agencies and marketplaces and software solutions and such. It’s hard for a brand to find the right partner to actually solve the specific problems they have that influence can address. Case in point, I reached out to a talent agency last week – you know, one that manages
Moving Influencer Audiences Down the Funnel Read More »
Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a controversial one. One perspective is you might be able to, but you shouldn’t. You are, after all, getting not just access to someone’s audience, but also their
Can Influencer Marketing Succeed with Product-Only Payment? Read More »
Getting to know the influence marketing ecosystem is one of those things I geek out on. And fortunately for me, there’s a lot of geeking to be had. Our industry is still in its infancy. Every day it seems a new software firm or managed service or agency or even podcast or book pops up.
The Rise of the Independent Influencer Marketing Consultant Read More »
There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neal Schaffer and Amanda Russell who both have books out on the topic. A few episodes back, we even spoke to the Professors — Joyce Costello and Sevil Yesiloglu, who edited the
Influencer Marketing Strategy from a Global Perspective Read More »
Two advertising executives were walking along the beach when one tripped over a golden lamp. He picked it up, rubbed it, and a genie emerged from the spout. “Wow!” The first said to the second. “I think this means we get three wishes.” The genie shook his considerable finger and explained the ad man was
The Advertising World’s Big Miss with Influencer Marketing Read More »
There are two points in an influence marketing campaign or program when scale is a question. At the beginning and in the middle. But for many brands and businesses, knowing how and when to scale influence marketing programs is a bit of a mystery. An easy recommendation or pneumonic shortcut isn’t possible. Every influence marketing
How and When to Scale Influence Marketing Programs Read More »
We’ve talked about a handful of books on influencer marketing here on Winfluence. While we await the publishing of Winfluence (the book) in early 2021, I couldn’t help having more great discussions with smart people in the space, even other authors. Justin Blaney is a professor at the University of Washington and the chief innovation
How Influencers and Brands Drive Dollars with Influence Marketing Read More »