Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and influencer strategies executed by Pitney Bowes over the course of the last few years. Her years of experience as a communications strategist puts her in elite company […]
Building Communications Strategies for Growth Read More »
One of my favorite podcasts to listen to, rather than host, is Hidden Brain with Shakar Vidantam. The NPR offering produces fascinating stories of the human mind and how it works, how we make decisions and the like. Last week, Vidantam interviewed Harvard psychologist Dan Gilbert. And the psychology that fuels influencer marketing became apparent
The Psychology that Fuels Influencer Marketing Read More »
Maybe it’s just me, but it seems like we’ve reached a crossroads in influencer marketing. More and more examples are popping up every day of influencers being called out for bad behavior, not disclosing sponsored content, faking their “genuine”-ness to their audiences and more. If we go a day without seeing influencer marketing messes that
The Crossroads of Influencer Marketing is Here Read More »
Influencer marketing is the channel du jour for social media strategy these days and there’s good reason for that. In general, influencers are more trusted than media outlets and brands because the good ones are genuine in their approach and come across like more of a trusted friend making a product recommendation than an ad.
INFLCR Shows Us Influencer Marketing for Sports Teams Read More »
Is Affiliate Marketing akin to or part of Influencer Marketing and why? I posed that question along with others to dive deep into both with industry veteran and frequent award-winner Angel Djambazov on Go Ahead Caller Tuesday. Angel was behind one of the first influencer marketing programs for online influencers I ever witnessed for Jones
Is Affiliate Marketing Influencer Marketing and Why with Angel Djambazov Read More »
Gini Dietrich is one of those people you can talk to for hours. Not just about public relations, her specific area of expertise, but anything. But to keep the show somewhat on track, this week on Go Ahead Caller, I talked to Gini about the future of public relations, whether or not PR and influencer
The Future of PR with Gini Dietrich – Go Ahead Caller Episode 44 Read More »
Yet another week where the Internet gods decided to hiccup the show. I guess I shouldn’t have spent the first part telling a joke/story about my man parts. Heh. But we did dive in deep, once we got serious, to talk about the value proposition and influencer marketing — what you can bring to the
The Value Proposition and Influencer Marketing, PR and SEO – GAC Episode 31 Read More »
The Future of Advertising will involve more machines and less people. Before you panic and enroll in real estate classes, give this week’s episode of Go Ahead Caller a look see and join us in pondering why I might say such a thing. We also talk about spotting bad influencers thanks to a recent Barstool
The Future of Advertising and Spotting Bad Influencers – GAC Episode 29 Read More »
What a show this week! We went crazy talking about media coverage and how to discern it for yourself, teaching standards and how they’re slowly deteriorating, the top beers in America this summer and did a number on Influencer marketing. Dial up the old show and be sure to chime in with comments. Oh —
Back from vacation and hot! Hot about swearing in front of my kids, assessing competitors, influencers, Confederate statues and that scourge on society … Mormons. Check out a blistering welcome back episode of Go Ahead Caller today! Go Ahead Caller airs live on Facebook Live each Tuesday starting between 8 a.m. and 8:15 a.m. ET.
Competitor Assessments, Influencers and Mormons – GAC Episode 20 Read More »
Influencer marketing is about to take a serious kick in the balls. If you haven’t heard, Klout is shutting down. Godspeed to the social media douchebags who put their Klout score on resumes. Now it will officially be a made up number that represents nothing substantial, rather than an unofficial made up number that represents
The Critical Problem Facing Influencer Marketing Read More »
On the surface, Daniel Knowlton‘s recent post at Content Marketing Institute is a treasure trove of helpful tips and tricks that explain how to drive inbound links, exposure, traffic and awareness of your blog. It is well crafted, expertly researched, incredibly in-depth and most certainly a provable tactic to do all of those things. But the
The Fine Line Between Good Blogging and Gaming the System Read More »