influencers Archives - Jason Falls

Tagger Founder Peter Kennedy Discusses His Company’s Acquisition by Sprout Social

Influencer Marketing, Winfluence Podcast

If you’ve been paying attention to the goings on in the influencer marketing world, you know by now that there was a major acquisition announced recently. Sprout Social, long known as one of the top social media management solutions in the space, acquired Tagger Media. Its main product, Tagger, is one of the leading influencer […]

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Influencers are the Enterprise

Influencer Marketing, Winfluence Podcast

The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix and match influencer approaches. You have niche players in the agency and software space that focus on micro and nano influencers. And at each of those tiers,

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A Winfluence Special: The Journey to the Refreshing Influence of Rosa Hart

Influencer Marketing, Winfluence Podcast

We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I meet along the way. I’ve met and interviewed dozens who sat out be social media famous and monetize their content. I’ve talked to many who fell into

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Someone Has Made a Content & Business Management Platform for Creators

Influencer Marketing, Winfluence Podcast

I’ve been using and reviewing social technology software for almost 20 years now. One of the most frequent categories of software I’m either pitched or someone recommends I try is in the social media management category. These are platforms like HootSuite or Sprout Social where you’re able to plug in all your social media channels,

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The Five Tells That Mean You Should Pass on Hiring an Influencer

Influencer Marketing, Winfluence Podcast

Does the name Sam Farha mean anything to you? If it does, you’re probably a fan of poker. Farha is a rather famous professional poker player. He is most know, however, for a hand he lost. In 2003 Farha was on the verge of elimination from the World Series of Poker Texas Hold ‘Em Main

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Understanding Affinity to Find Success With Influencers

Influencer Marketing, Winfluence Podcast

The word affinity has a wide range of meanings. The core one is, a relationship by marriage. That’s according to Merriam-Webster. But it can also mean a similarity based on a relationship or causal connection. Which is to say the spectrum of the relationship can be strong. Or not so strong. I have an affinity

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The Teenage Slime Queen Turned Successful Entrepreneur

Influencer Marketing, Winfluence Podcast

About three or four years ago my daughter Katie came home with a gallon jug of borax and another of Elmer’s glue and announced she was going to make slime. As you can imagine, I was more than thrilled to have a 10-year-old playing with chemicals and food coloring all over my house. But she

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The Influencer Marketing Firm Practicing Influencer Marketing

Influencer Marketing, Winfluence Podcast

One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email newsletter from an influencer marketing firm based in the United Kingdom. I came about it because it’s authored by Scott Guthrie, a counterpart of mine, of sorts, in

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$Are influencers worth the investment?$

Are Influencers Worth the Investment? Do the Math!

Influencer Marketing, Winfluence Podcast

Are influencers worth the rates they charge? Isn’t that the most frequently asked question among brand managers when it comes to influencer marketing these days? The answer, as always, is that it depends. It depends on what they charge versus what the brand gets in return. Determining that depends on a variety of factors. How

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Influencers Shouldn’t Ask For Free Product?

Influencer Marketing, Winfluence Podcast

Winfluence – The Influence Marketing Podcast is serious, though playful and fun. We have interesting conversations about the industry, how brands can leverage influence, how influencers can better connect with brands and how the software companies and agencies all fit into the mix. We do that in order to help you get smarter, better and have

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What Brands Really Need From Influencers

Influencer Marketing, Winfluence Podcast

I know what brands want from influencers. But what brands say they want from them and what they actually want from them are different things. Ask a brand manager what they want from their influencers or influencer programs and they’ll say things like: Engaging content Enthusiastic endorsement Or the stomach-turning authentic collaboration But brands are

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Influencer Marketing from the Influencer’s Perspective

Influencer Marketing, Winfluence Podcast

It’s always a treat to get insight from influencers on the show. My research and analytics tell me most of you are brand-side marketers or agency folks that serve the brands playing in the influencer marketing space. So, when we have the opportunity to hear from a content creator, there’s a lot of insight to

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