There’s a growing problem in the influencer marketing space with content creators. We’ve talked about it on this show before. But there never seems to be any great push to solve for this particular problem. The main focus of many an influencer today is creating videos for TikTok, Instagram and YouTube. For posting Stories on […]
The Risk of Social Media Dependency: SEO and the Influencer Marketing Space Read More »
My pal Chris Slater ran into a Google My Business Scammer this week. Slater is an SEO and SEM expert I work with on some personal website projects and with some of our clients at Cornett. He was chatting with the owner of an Italian restaurant he was visiting this week and gave the owner
Beware of Google My Business Scammers Read More »
I’ve stumbled upon the revelation that search is the ultimate activity of reverse scope creep. And understanding not only what that is, but how to use it to keep your SEO and SEM activity focused and realistic is really the key to long-term SEO success, especially if you are or are using a consultant or
SEO Work is the Ultimate in Reverse Scope Creep Read More »
Jeremiah Owyang posted a very interesting idea over at Hugh MacLeod’s place this week. Are we in the midst of a new Feudal System in our digital world with investors as kings/queens, entrepreneurs as lords/ladies and the rest of us as serfs? I’m a bit of a history buff, so I drew out that comparison
The Feudal System of Our Digital World Read More »
Probably the biggest mistake businesses make with their paid search strategy is they set it and forget it. Find the keywords you care about, throw some money behind them, test for a decent return or conversion rate and then just keep bidding on the same words. If that sounds like you, your paid search strategy
A Paid Search Strategy Check-In with Amy Bishop: GAC Episode 54 Read More »
Yet another week where the Internet gods decided to hiccup the show. I guess I shouldn’t have spent the first part telling a joke/story about my man parts. Heh. But we did dive in deep, once we got serious, to talk about the value proposition and influencer marketing — what you can bring to the
The Value Proposition and Influencer Marketing, PR and SEO – GAC Episode 31 Read More »
You should be using Pinterest for SEO (search engine optimization) for your company. Now, unless you’re in the weeds on SEO activation, you probably think I’ve lost my mind. But we’re on the third sentence here, people. Hang in there a second! We know Pinterest is a highly visual social network that is popular as its
Why Pinterest is Critical to Your SEO Strategy Read More »
We knocked out another entertaining and useful program for you this week gang! Great examples of small business social media, customer service gone wrong on social and a neat discussion about how to take SEO from keyword research to content marketing execution. Oh … and I talk about why I’m getting shot in the butt.
SEO to Content Execution and Customer Care – GAC Episode 18 Read More »
Half education, have entertainment today on Go Ahead Caller! I rant about my neighborhood association and car smokers and give a nice run down of search engine optimization (SEO) 101 with some useful tips for planning search for your business. Dial it up, gang! And be sure to share the show with your networks! Invite
Neighborhood Associations, Car Smokers and SEO – GAC Episode 14 Read More »
The top priority in digital marketing for any small business is ranking well in search. It doesn’t matter how much you love social media, how fun it is to engage customers there, how exciting it is to see your open rates on email newsletters climb and the like. Search engine optimization (SEO) is always priority
Ranking Well in Search is the Top Priority for Your Small Business Read More »