video marketing Archives

The Ultimate Personalization Strategy for Influencer Outreach & Audience Building

Influencer Marketing, Winfluence Podcast

There’s really no question that the more personal the relationship, the more powerful it is. In the business world, the big trend for everything from email marketing to e-commerce websites is personalization. In the influence marketing world agencies and brands hope to break through the inbox clutter and get influencers or media members to respond

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Monetizing Video Content for Influencers and Brands

Influencer Marketing, Winfluence Podcast

If you’re not doing video today online, you’re not getting much traction. And that goes for brands, but also for influencers. Video content is more engaging. It draws people in, makes them stop in their feed and pay attention. P.J. Taei is the founder of UScreen. His platform provides just that — a place for

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How a Dentist Became a Content Marketing Star

Content Marketing, Marketing Podcast

Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. We talked on the podcast this

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Video Marketing Research Says Do It

Marketing Podcast

New research around video marketing, especially adding video to your search efforts and incorporating YouTube in search strategies, is out from Google and the 4A’s. While both of those parties greatly benefit from you spending more on video marketing, the research is compelling: Start doing video if you aren’t already. I talk about video marketing

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Video Marketing and Nick Mattingly – Go Ahead Caller Episode 39

Marketing Podcast

Welcome to the all-new Go Ahead Caller! Thanks to Switcher Studio, we’ve got theme music, graphics, fancy video switching and … wait for it … Guest Interviews! Of course, our first interview has to be about video marketing and with Switcher Studio CEO Nick Mattingly! Check out the new digs and learn a little something

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