winfluence

Alistair Wheate on Winfluence

Is Influence Marketing an Advertising or Public Relations Function?

Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As a result, its approach to influence marketing is decidedly different than many of the advertising-oriented tools you find on the marketplace. It’s almost as if Onalytica stands as the PR argument for influence marketing philosophy while …

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Sam Fiorella on Winfluence

Reverse Engineering Influence Marketing Through Branded Communities

Sam Fiorella co-authored one of the first books on influence marketing in 2013. He then used that research and smarts to re-shape his agency to reverse engineer influence marketing using branded communities. These walled gardens give brands the opportunity to research and identify pain points in the consumer journey to know exactly who, what, why …

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Tabitha Hawkins on Winfluence

Identifying Influencers by Relevance Not Reach

The biggest challenge brands often face in influence marketing is understanding influencer relevance is often more powerful and reach. Tabitha Hawkins founded the Association of Influencers and Content Creators to help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. In this episode of  Winfluence – …

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Adrian Parker on Winfluence

Transactional or Relationship? What’s Patrón Tequila’s Influence Marketing Approach

Adrian Parker is the Global Vice-President of Marketing at Patrón Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on …

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Kristy Sammis on Winfluence

Is Standardization of Influencer Marketing Possible?

Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. In this episode of  Winfluence – The Influence Marketing Podcast  Kristy and I discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional …

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Ted Murphy on Winfluence

The Original Influencer Software Founder Ted Murphy Looks Back, Ahead at Industry

Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. In the first official episode of Winfluence – The Influence Marketing Podcast, I catch up with Ted to …

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