Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Understanding the Imperative of Short-Form Content
Despite my best efforts, the world of social media continues to migrate to … some might say devolve to … short form content as the most desirable type. Forgive my contrarianism about TikToks, Reels and Stories, but I’m a podcaster and a blogger. I’m also a B2B content creator myself, which tends to lean toward …
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The Long-Term Effects of Creator Marketplaces Will Kill Creators
Whether you’re an influencer or a brand, the concept of the creator marketplace brings with it some appeal. For the content creators out there, the opportunities to work directly with brands can be a lifeline. That’s especially true when you’re growing your audience from micro- to mid-tier or mid-tier to mega influencer. For brands, creator …
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Digging Into True Influence with Author and Trainer Brian Ahearn
For those of you who have been with me on this journey through influence marketing for a while, you know that I get really excited when we can zero in on the concept of influence rather than influencers. The whole theme of my book Winfluence, and a lot of what we talk about here on …
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Is Podcasting Just a Form of Busking? Certainly Not!
My pal Seth Goldstein asked an interesting question on Twitter and his blog last week. He posed this: “Is podcasting just a form of busking?” For those who don’t know, busking is a term used mostly in Britain to describe street musicians and performers. The root of the definition is people who perform publicly for …
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How to Find and Engage B2B Influencers, From a B2B Brand
In influencer marketing, and certainly in marketing overall, there are generally two types of focus. The one we talk about more often is consumer marketing, also know as business-to-consumer or B2C. Then there’s business-to-business, or B2B. B2B brands sell software, equipment or services to businesses, sometimes for price tags far too high for an individual …
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It’s Time To Stop Laughing At Kids Who Want To Be Influencers
What did you want to be when you grew up? I waffled between professional baseball player and fighter pilot when I was really young. Then I went through a phase of wanting to be an architect or to anchor SportsCenter. The latter of those indirectly led me here, which is at least in the right …
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What’s Wrong With Influencer Marketing’s Monetization Model?
We’ve been spending some time on the show of late talking about the future of the creator economy and how influencers can plan for monetization either with or without the big social networks where much of their audience may lie today. Two episodes ago, we talked to Ramiro Canovas from FanBase, which is a lot …
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What Does An Influencer Consultant Do?
Influencer marketing done right can be quite the task for a marketer, or even a marketing team. It takes time and thoughtfulness to select, engage, manage, execute and measure influence marketing campaigns, just like it does for any other type of marketing. For many businesses, influencer marketing is just a small piece of their overall …
Is The Future of Influence Marketing in Subscription Content?
Is the future of the creator economy and influencer marketing in subscription based content? If you read the tea leaves in the industry, one may think so. Content creators face potential problems when they put all their content and audience eggs in someone else’s basket. If the Instagram servers go berserk one day, some content …
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Why Measuring Influencer Marketing Should Not Be Hard
It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from people about measuring what we do. Hey, I get it. Measurement can be confusing. It’s often an afterthought. But it shouldn’t be and it shouldn’t be hard …
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What Brands Should Do To Survive In A Web Without Cookies
We’re now in 2022 and are within 12 to 24 months of a cookie-less world. Google announced in February of last year that sometime in 2023 it will no longer support third-party cookies for behavior tracking of is browser users. Safari and Firefox had already headed down that road, so it was rather inevitable. That …
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I’ll See You at Social Media Marketing World 2022
I’m excited to be speaking at Social Media Marketing World in 2022. Oddly enough, it will be my first time at the event, though I was a part of several of the webinar series and early Social Media Examiner content that evolved to become what is now the largest social media conference in the world …
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The Truth About All These Top Trends Posts for 2022
Happy New Year! We’re kicking off 2022 as many podcasters, bloggers and prognosticators are … by looking ahead and anticipating what may come. But, I’ve got a couple things working against me in that regard. First, I’ve been observing and commenting on the social media space for over 15 years now. I’ve seen many a …
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Winfluence Special: On Brand with Nick Westergaard
Today is a special episode of the show. I thought between the Christmas and New Year’s holidays I’d give you a treat and introduce you to one of our sister podcasts on the Marketing Podcast Network. For those who may not recall our episode from December 2nd of 2021, I have launched a network for …
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The Difference Between Celebrities and Influencers
As I browsed the headlines from around the influencer marketing industry this weekend, something I do daily to keep up with all the things, I stumbled upon another of those Top Influencer lists. Now, we’ve covered my disdain for them before. The episode that published on September 20 of 2021 said it was time to …
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