Blog

There’s a difference between brand content strategy and corporate content strategy. And perhaps none know that better that Kevin Hunt of General Mills. Kevin joined me on Go Ahead Caller this week to talk about corporate and internal communications for the CPG giant and explain how his team handles corporate content strategy for the mothership. […]

Infographics may seem like a past fad to some, but Brian Wallace of NowSourcing has built a nice agency around them. Not only are infographics not a fad, nor dying or dead, but Infographics solve about half a dozen digital marketing problems and should be a tactic used by any business. Brian stopped by Go […]

Marketing to Gen Z is an imperative for today’s brands. The newest generation entering the workforce has unparalleled buying power combined with different ways of shopping, searching for information and finding products and services. Sarah Weise, author of the book InstaBrain: The New Rules for Marketing to Generation Z stopped by Go Ahead Caller to […]

Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I decide which social media management software is best for me?” That’s a great question because there are literally hundreds of solutions. In fact, I would be hard […]

We need more ideas to curb distracted driving. I commute back and forth between Lexington and Louisville, Kentucky, on a regular basis and the sheer number of people looking anywhere but their phones as I pass them, or they pass me, is mortifying. I stumbled across an idea that can at least keep the conversation […]

Do all small businesses need a website? You’d think that a digital marketing guy would answer, “yes.” But my answer is actually “no.” But it’s really the difference in knowing what you “need” versus what is “good to have.” A website can be a critical component of your small business marketing efforts. And a few […]

Influencer marketing is the channel du jour for social media strategy these days and there’s good reason for that. In general, influencers are more trusted than media outlets and brands because the good ones are genuine in their approach and come across like more of a trusted friend making a product recommendation than an ad. […]

Justin Hall, one of the geniuses behind BitSource and the economic development effort in Eastern Kentucky to teach coal miners how to code, has interesting thoughts on the future of web development for marketers. So I invited him on Go Ahead Caller to talk about the state and future of web dev and how marketing […]

One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns, engaging consumers in conversation and fleshing out what makes social media marketing successful. Tod Meisner is the social media lead for Aflac. The iconic supplemental insurance company is known far and wide […]

Mitch Jackson is an expert in social media for business and entrepreneurs because he is one and is living it every day. A personal injury attorney in Southern California, Mitch got excited about social media several years ago and took a different path than many in his profession: He started using digital marketing and giving […]

Last March, I threw open Facebook Live and just started answering questions of anyone who meandered by and Go Ahead Caller was born. In January of this year, my little Tuesday morning ramblings became a real interview show thanks to my first unofficial (and now actual official) sponsor, Switcher Studio. Episode 39 featured its CEO, […]

If you want to launch your business on Amazon, Shannon Roddy is the right person to help. His expertise has helped hundreds of people and businesses not only launch there, but optimize, rank well for searches and profit. I sat down with Shannon on Go Ahead Caller to talk about launching businesses and succeeding in […]