Blog

Amazon is taking over the world. Or has. And if you want to sell your product or service at all these days you need to at least investigate the feasibility and opportunity to launch your business on Amazon. Fortunately, my guest on Go Ahead Caller next week is prepared to help you, and he’s build […]

We find our attention-span-theatre selves firmly planted in the unfortunate era of on-demand viewing and listening. From Netflix to podcasts, our favorite shows have evolved to be consumed on a binge, leaving great gaps in our attention spans. I was so excited for the next season of House of Cards before it was going to […]

Using LinkedIn for Personal Branding and Sales is just smart. But not many people fully understand how to do it well. Sandra Long wrote the book on it … literally. Her book LinkedIn for Personal Branding is a great primer on how to make the all-business social network drive business for you. And she red-inks […]

How do you live a Limitless life? How do you choose to focus on the real you and not strive for someone else’s definition of success? Those answers can be found in Laura Gassner Otting‘s new book Limitless: How to Ignore Everybody, Carve your Own Path, and Live Your Best Life, which is climbing the […]

Is Affiliate Marketing akin to or part of Influencer Marketing and why? I posed that question along with others to dive deep into both with industry veteran and frequent award-winner Angel Djambazov on Go Ahead Caller Tuesday. Angel was behind one of the first influencer marketing programs for online influencers I ever witnessed for Jones […]

Few people know more about B2B content marketing than Amber Naslund. She’s been a part of marketing success stories like Radian6 (acquired by Salesforce) and Sysomos (acquired by Meltwater). She is currently the senior content marketing evangelist at LinkedIn. That’s convenient since this week’s episode of Go Ahead Caller moved from Facebook to LinkedIn for […]

When Shannon Paul was hired at Fifth Third Bank in 2012, everyone in the industry knew that particular bank would turn into a social media and content marketing case study machine. Paul had innovated in previous roles at Blue Cross-Blue Shield of Michigan and the Detroit Red Wings and was known as someone who did […]

Probably the biggest mistake businesses make with their paid search strategy is they set it and forget it. Find the keywords you care about, throw some money behind them, test for a decent return or conversion rate and then just keep bidding on the same words. If that sounds like you, your paid search strategy […]

Drive Down is quite the public affairs case study. And you know who one of the architects of this example was? My mom. That’s right! Sara George of the Kentucky Transportation Cabinet’s District 12 joined me on Go Ahead Caller to talk about how a communications strategy reduced traffic accidents in one Kentucky county by […]

The biggest mistake brands tend to make when leveraging native advertising is they don’t “get” the native part of it. They just see it as another form of advertising. And it’s not just brands. It’s people in the industry in general, including agency folks. Not too long ago, in fact, one of our clients at […]

What is is like to go through Y-Combinator, one of the most prestigious startup accelerators on the planet? How did WeatherCheck become the first Kentucky company to do it? Those answers and more fell out of the conversation with Demetrius Gray, WeatherCheck’s CEO on this episode of Go Ahead Caller. WeatherCheck is a Louisville-based startup […]

Two posts on JasonFalls.com stand out as the most popular in the site’s short history. By far. My quite unofficial, but certainly useful diatribe about marketing prices for various services and levels of execution back in 2015 was a smashing success. It was so much of one I rewrote and added on to the piece […]