This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics. We discussed how Kroger had to shift almost everything in light of COVID-19, how it has responded to Black Lives Matter and other social issues of late, […]
How is Kroger handling COVID, Social Issues and Influencer Marketing? Read More »
The Australian Influencer Marketing Council (AIMCO) released its first Influencer Marketing Code of Practice this week. But it’s a lot different than anything we have here in the United States. American Influencers, to date, have only be governed by the Federal Trade Commission (FTC) and its often vague disclosure guidelines. Few fines have actually been
New Australian influencer standards beat out U.S. for industry leadership Read More »
Neal Schaffer’s new book The Age of Influence offers a great primer on the who, what, why and how of influencer marketing. He joined me on the Digging Deeper podcast this week to talk bout the state of the market, how COVID-19 affects some influencers and beyond. I also take some time to talk about
Are we in the Age of Influence? Read More »
Will influencers survive the COVID-19 pandemic? That question seems to be a recurring theme today. Many brands are pausing spend. Some are cutting marketing budgets for the year. A few influencers in verticals like travel are looking for work. The sudden evaporation of lucrative opportunities will certainly set more than a handful of influencers back.
How Influencers Can Survive the COVID-19 Pandemic Read More »
You cannot believe anything you read or hear in the mainstream media about influencer marketing. They’re hell bent on telling you it’s dead. Or dying. Or over. The New York Post‘s big headline yesterday — at least for us business and marketing nerds — was this gem penned by author-looking-for-a-link Molly Borman Heymont. The piece
Why You Can’t Believe Mainstream Media About Influencer Marketing Read More »
The dig on influencers is that many come across as fake. The duck-lips, peace sign, selfie whores, as I tend to think of that segment of the influencer world, seems to live lives that none of us could imagine. And few of us couldn’t imagine them living them, either. When everything is perfect in your
Think Influencers are Fake Now? Wait Until You See What’s Coming! Read More »
Mark Savant knows how to build an online brand. His Actidad community is a powerful beacon among fathers. It’s Facebook Group, blog, podcast and social channels have made him an influencer. Mark also teaches people how to build their own influence with Mark Savant Media, so we had a lot to talk about. I also
Insights on Influence and Content Marketing from Actidad Read More »
Danielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer strategy firms in the world, more than a decade ago. I caught up with her at the Dad 2.0 Summit in Washington D.C. last month and chatted
Deep Dive Into Influencer Marketing with Danielle Wiley Read More »
The Micro-Influencer is all the rage among marketing pros right now. Everywhere you turn someone talks about them, even recommends them over bigger influencers out there. While leveraging micro-influencers is incredibly smart let’s not let the hype distract us from some facts. New data out from the Influencer Marketing Hub and CreatorIQ hypes micro-influencers significantly.
Let’s Do The Micro-Influencer Math Read More »
What’s your creative process? How do you come up with your ideas? Those are questions one would ask most writers. When I had a chance to catch up with award-winning writer Whit Honea recently, I asked those questions and more. Whit is the author of the book The Parent’s Phrase Book and is a two-time
Influencer Profile: Whit Honea Read More »
Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they’ve exploded to have one of the most influential channels in the Bluegrass state called KyTasteBuds. It includes a blog, Instagram, Facebook, Twitter and YouTube feed, a podcast and they made
Influencer Profile: Kentucky Taste Buds Read More »
Not long ago, I wrote a piece for MarketingProfs about the four types of influencers. That typology was based on research from Jana Gross and Florian von Wangenheim, Swiss professors of technology marketing at ETH Zurich. They identified the four types in a paper titled “The Big Four of Influencer Marketing—A Typology of Influencers.” They
Four Types of Influencers Infographic Read More »