Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a controversial one. One perspective is you might be able to, but you shouldn’t. You are, after all, getting not just access to someone’s audience, but also their […]
Can Influencer Marketing Succeed with Product-Only Payment? Read More »
One avenue of conversation we haven’t really explored here on the show is diving into the nuances of influencer marketing within different social networks. A great creator on Instagram may not be very good on Twitter. A strong YouTuber may not help you at all on Facebook. YouTube is the first avenue I think it’s
Understanding the Nuances of Influence Marketing on YouTube Read More »
Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile: First, how do I find and prioritize the right influencers? The second is how do I measure success of influencer marketing. And honestly, those two components of the process are probably
How to Improve Prioritizing Influencers and Measuring Influence Marketing Read More »
A recurring theme on this show is finding examples influence marketing, not just marketing involving online influencers. When we uncover a non-traditional perspective on this thing we do, it unlocks a lot of interesting thinking for all of us. I am one who geeks out about offline examples of influence marketing, but there are variations
Leveraging Business Partnerships for Influence Marketing Read More »
Welcome to Winfluence episode number 100. We started this journey back on September 2, 2020 when the old Jason Falls Show live stream turned podcast switched to an audio-only show dedicated to discussions of influence marketing. Thank you for joining me along the way. Here’s to another 100. In keeping with the theme, this episode
How Old is Influencer Marketing? Older Than You Think! Read More »
Getting to know the influence marketing ecosystem is one of those things I geek out on. And fortunately for me, there’s a lot of geeking to be had. Our industry is still in its infancy. Every day it seems a new software firm or managed service or agency or even podcast or book pops up.
The Rise of the Independent Influencer Marketing Consultant Read More »
Do you even know what true influence looks like? We get lost in the day-to-day of influencer marketing, where we count on people who post interesting things on social media to persuade their audiences to try and buy our products and forget the core thing we need to do … really influence people. Does seeing
Understanding True Influence Read More »
We’re creeping up on a year of Winfluence the podcast and in that time we’ve talked to a number of incredibly smart people who are working to make the influence and and influencer space better for creators, brands, service providers, agencies and beyond. I think by now you all probably get a feel for my
The Present and Future of Influence Marketing Read More »
Are influencers worth the rates they charge? Isn’t that the most frequently asked question among brand managers when it comes to influencer marketing these days? The answer, as always, is that it depends. It depends on what they charge versus what the brand gets in return. Determining that depends on a variety of factors. How
Are Influencers Worth the Investment? Do the Math! Read More »
Each episode of this podcast begins with me asking the question, “Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product?” I then say this podcast is about illustrating the difference between using influencers and actually influencing. There are few venues that underline the necessity
What Healthcare Can Teach Us About Influence Marketing Read More »
The circle of life isn’t just an inspirational Elton John and Disney song. It’s an apt description of how a lot of things work, especially trends in the marketing world. Remember about seven or eight years ago when all the marketing talking heads were trashing QR codes? Alright, now think about how you’ve accessed the
Will The Influencer Marketing Industry Keep Up With What’s Next? Read More »
In one of the chapters of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, I tell the story of a fashion and style influencer who launched a product only to have it fall on deaf ears. The chronicle is of Arii, who was a teenager at the time and should have been lauded just
Building and Launching an Influencer-Led Brand Read More »