Winfluence Podcast

Emily Ho on Winfluence

The Challenge of Influencer Fraud from an Influencer and Agency Owner

Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency. One battle she continually fights is influencer fraud. We dive in a bit to talk about the not-so-ethical influencers out there, how they hurt a brand’s marketing …

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Scott Harward on Winfluence

Bridging the Gap Between Influencer Analytics and Brand Measurement

Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how to better monetize their online presences, but report back metrics that brands care for most. He also works with brands and clients to help them design measurement …

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Pierre-Loic Assayag on Winfluence

Identifying Influencers by Relevance, not Reach

Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence …

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Michael Brito on Winfluence

The Fertile Ground of B2B Influence Marketing

Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent almost two decades building relationships for technology and SaaS companies in the Bay Area and around the world. His ideas and strategies around business-to-business influence marketing are …

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Alistair Wheate on Winfluence

Is Influence Marketing an Advertising or Public Relations Function?

Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As a result, its approach to influence marketing is decidedly different than many of the advertising-oriented tools you find on the marketplace. It’s almost as if Onalytica stands as the PR argument for influence marketing philosophy while …

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Sam Fiorella on Winfluence

Reverse Engineering Influence Marketing Through Branded Communities

Sam Fiorella co-authored one of the first books on influence marketing in 2013. He then used that research and smarts to re-shape his agency to reverse engineer influence marketing using branded communities. These walled gardens give brands the opportunity to research and identify pain points in the consumer journey to know exactly who, what, why …

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Tabitha Hawkins on Winfluence

Identifying Influencers by Relevance Not Reach

The biggest challenge brands often face in influence marketing is understanding influencer relevance is often more powerful and reach. Tabitha Hawkins founded the Association of Influencers and Content Creators to help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. In this episode of  Winfluence – …

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Adrian Parker on Winfluence

Transactional or Relationship? What’s Patrón Tequila’s Influence Marketing Approach

Adrian Parker is the Global Vice-President of Marketing at Patrón Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on …

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