The circle of life isn’t just an inspirational Elton John and Disney song. It’s an apt description of how a lot of things work, especially trends in the marketing world. Remember about seven or eight years ago when all the marketing talking heads were trashing QR codes? Alright, now think about how you’ve accessed the […]
Will The Influencer Marketing Industry Keep Up With What’s Next? Read More »
Online influencers have evolved in the short 15-20 years that social media sites have been around. When I got into the industry in the mid-2000s, the notable people online were people who had authority and followers as bloggers, or were vote-jockeys on content promotion sites like Reddit and Digg. One of the first influential people
The Essence of Tamar – The Fragrance and Long-Time Influencer Read More »
The world of influencer marketing in the context we typically think of it today dates back about 15 years or so to the emergence of blogs. Jeremy Wright co-founded and was the first CEO of b5media, one of the original blog networks that eventually sold for millions of dollars. He sees parallels and has advice
Advice for Influencers & Brands from an Original Influencer Read More »
What ever happened to blogging and blogs? Thought leaders in the digital marketing space have noticeably disappeared from the blogging ranks of late. What’s going on? That’s one of the topics we discuss this week on Go Ahead Caller, along with non-profit social media and a bit of a self-indulgent jaunt down the standup comedy
Yesterday’s call to action to tell me what you wanted me to share yielded some impressive topics for me to ponder. I guess that goes to show you that if you ever go to the blog topic well and find it dry, all you have to do is ask. I’ve got a dozen or so
How social marketing has changed … and hasn’t Read More »
Once upon a time, my old blog was the No. 1 rated marketing blog in the world. Granted, Social Media Explorer was ranked by a handful of arbitrary metrics that could be (though in my case weren’t) manipulated. But for about three weeks in October of 2010, those metrics favored me for some reason. As
Getting Back To The Basics Read More »