We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive everything you do. I think we reached the conclusion that spending time to deeply understand and define your brand is important, whether you are a content creator […]
How Your Brand’s Story Informs the Influencers You Choose Read More »
Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand. If you haven’t articulated what that brand
How Primal Branding Can Help Brands of Any Kind, Including Creators Read More »
Personal branding is imperative for today’s professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He’s an expert on the subject and the co-author of the book Ditch the Act which helps you mine your own experiences to be more genuine in building your personal brand. We chat
The Power of Personal Branding in Business Read More »
Bill Harper of wmHarper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion with Jason Falls about finding consumer insights for better branding, marketing and advertising. Jason also talks about Data Studio and reviews BrandMentions.com, a social listening
Understanding the Difference in Branding, Marketing and Advertising Read More »
There’s a lot of noise and not enough signal in the marketplace today. It really doesn’t matter what industry, size or geography. Everyone not only wants to sell something (or themselves), but through social media, everyone has a platform to scream their message. How do businesses stand out? Clarity helps. Today’s guest on Go Ahead
Achieving Clarity with Steve Woodruff – Go Ahead Caller Episode 40 Read More »
I like Carlos Gill. A lot. He’s smart. He’s got a helpful spirit. He’s doing good work to energize people around digital and social media. He’s quite knowledgeable about Snapchat and other emerging platforms. He’s also bi-lingual which means he’s smarter than me in two different languages. But he posted something on Facebook last week that
If a Personal Brand is All You Have, You’re Sunk Read More »
Small business branding is typically an accident. The business is born out of a passion to perform a specific craft or serve a specific consumer. You love computers, so you start a computer repair business. You love helping others stay solvent with their money so you start doing bookkeeping for friends. And so on. Most small businesses are
The Best Gift You Can Give Your Small Business Read More »