We all like killing to birds with one stone, right? Metaphorically, of course. I don’t actually kill birds. Neither do you, I hope. But when you can learn amazing insights from someone who leads influence marketing for a big brand, but that person also happens to be a content creator themselves, well now we can […]
Building Influence in Brand Communities Read More »
Agorapulse, a leading social media content and community management solution I happen to use and am an ambassador for, announced today it has added TikTok integration! This will surely save thousands of hours of time for social media content managers and community managers moving forward. Kudos to Agorapulse for the integration. As you can see
Agorapulse Adds TikTok to its Content & Community Management Platform Read More »
Community management — listening, responding, commenting, providing customer support — is the “social” part of social media. Putting it on the back burner or, worse, ignoring it will spell doom for your brand online. Mike Koehler from Smirk New Media knows this. His agency has a unique perspective and approach to responsiveness, prioritizing it for
The Power and Importance of Community Management Read More »
One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns, engaging consumers in conversation and fleshing out what makes social media marketing successful. Tod Meisner is the social media lead for Aflac. The iconic supplemental insurance company is known far and wide
Social Media Campaigns, Engagement and Marketing with Tod Meisner Read More »
Community forum and message boards have been and in many cases are still the backbone of social media. In fact, when the Conversation Research Institute (my research company) dove into understanding online conversations about the senior living and senior care space in February, we discovered that 83 percent of those conversations took place on traditional
Should You Upgrade Your Community Forum? Read More »
“It’s a non-stop job,” Katy Gelhausen told me, referring to her role to manage social media for Tito’s Vodka. She’s the main point of engagement for fans of the 20-year-old challenger brand in the white spirits category and one of just three team members on the Tito’s content team, one of whom is a recent
How To Manage Social Media For a Non-Stop Brand Read More »
At a B2B panel discussion yesterday at the Midwest Digital Marketing Conference (#MDMC) our venerable moderator, Steve Bauer of FleishmanHillard asked what the biggest problem was facing social marketing in the B2B space. My fellow panelists — Marisa Lather (a St. Louis-based consultant), Jeff Leonard from Wells Fargo and Nick Weber from Monsanto — answered first
The Biggest Problem With Your Social Is Personality Read More »