What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down a one-way street? I’m not throwing this out there as hyperbole. I mean it. What if we have it all wrong? Let’s deconstruct the construct for a […]
What if we’re approaching influencer marketing all wrong? Read More »
I waxed poetic a couple of weeks back about the Metaverse. It is part of the larger grouping of new technologies and opportunities that fall under the umbrella of Web 3.0. The Metaverse, which is largely virtual worlds, is all about experiences. Then you have crypto currency, which my best explanation of is the coins
The Alpha Collective is One Ticket to Web 3.0 Success Read More »
Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He’s so good at it, that he eventually co-founded a software platform for car dealers and brands to make selling cars online easier, optimized for search engines and even connected via social media. I sat down with Eric to learn
What Can the Automotive Industry Teach Us About Digital Marketing Read More »
So it seems the Periodic Breakfast Call-in Show — me answering questions and running down my day to get ready for work but streaming it on Facebook Live — was a big hit the first time around. So I’ll keep doing it on days I can. The day before Chris Mack was named head coach
Go Ahead Caller Episode 2: Facebook Privacy and More Read More »
You’ve probably heard me whine before about how some of the best social technology software platforms ruin themselves. They come out with low or free price points, get enough users to attract investors, then are forced by the investors to focus on the enterprise and leave the small business folks behind. It’s one of
My small business mea culpa Read More »
What do you think of when I say “mobile?” What about “mobile marketing?” That’s the problem. We think of mobile as a device. Whether an iPhone or an Android or even some sort of tablet, these things come to mind and we’ve conditioned ourselves to think of mobile as a type of object. But to
We Must Redefine Mobile to Succeed with Mobile Marketing Read More »