influencer marketing

Sam Fiorella on Winfluence

Reverse Engineering Influence Marketing Through Branded Communities

Influencer Marketing, Winfluence Podcast

Sam Fiorella co-authored one of the first books on influence marketing in 2013. He then used that research and smarts to re-shape his agency to reverse engineer influence marketing using branded communities. These walled gardens give brands the opportunity to research and identify pain points in the consumer journey to know exactly who, what, why […]

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Tabitha Hawkins on Winfluence

Identifying Influencers by Relevance Not Reach

Influencer Marketing, Winfluence Podcast

The biggest challenge brands often face in influence marketing is understanding influencer relevance is often more powerful and reach. Tabitha Hawkins founded the Association of Influencers and Content Creators to help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. In this episode of  Winfluence –

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Adrian Parker on Winfluence

Transactional or Relationship? What’s Patrón Tequila’s Influence Marketing Approach

Influencer Marketing, Winfluence Podcast

Adrian Parker is the Global Vice-President of Marketing at Patrón Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on

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Kristy Sammis on Winfluence

Is Standardization of Influencer Marketing Possible?

Influencer Marketing, Winfluence Podcast

Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. In this episode of  Winfluence – The Influence Marketing Podcast  Kristy and I discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional

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Ted Murphy on Winfluence

The Original Influencer Software Founder Ted Murphy Looks Back, Ahead at Industry

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Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. In the first official episode of Winfluence – The Influence Marketing Podcast, I catch up with Ted to

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Influencer Taking a Selfie

Let’s Start the Influencer Reframing Now

Influencer Marketing, Marketing Strategy

When business executives are asked about influencer marketing, the responses generally fall into two camps. They either believe in it or they don’t. And those that don’t usually lack an understanding of the value influencers bring to the table for a business. In my upcoming influencer marketing book, Winfluence – Reframing Influencer Marketing to Ignite

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2020 State of Influencer Marketing Report Cover

Influence Marketing for B2B Businesses Report Out

Influencer Marketing

TopRank Marketing’s 2020 State of B2B Influencer Marketing Research Report is out. The survey is a unique look into the breadth and depth of influence marketing in the business-to-business space. Over 300 business-to-business marketing and communications professionals surveyed in an online questionnaire netted the results. Almost three-fourths of the participants were U.S.-based. More than one-third

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Handcuffs Symbolize Rules For Influencer Marketing

New Australian influencer standards beat out U.S. for industry leadership

Influencer Marketing

The Australian Influencer Marketing Council (AIMCO) released its first Influencer Marketing Code of Practice this week. But it’s a lot different than anything we have here in the United States. American Influencers, to date, have only be governed by the Federal Trade Commission (FTC) and its often vague disclosure guidelines. Few fines have actually been

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Mainstream Media on Influencer Marketing

Why You Can’t Believe Mainstream Media About Influencer Marketing

Influencer Marketing

You cannot believe anything you read or hear in the mainstream media about influencer marketing. They’re hell bent on telling you it’s dead. Or dying. Or over. The New York Post‘s big headline yesterday — at least for us business and marketing nerds — was this gem penned by author-looking-for-a-link Molly Borman Heymont. The piece

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