Every time I talk to Christopher Penn, I learn something. So we invited him on the Digging Deeper podcast this week and boy, did we all learn. Chris and I chatted about measuring advertising creative, building measurement systems for influencer marketing, how businesses can think about artificial intelligence (or A.I.) and beyond. Give this show […]
Measuring creative, influencers and more with Christopher Penn Read More »
What if you could hit a brand analytics button and find out where your brand ranked against its category competitors on volume of organic content versus volume of sponsored content? What if you could then see how your engagement rate on your content stacks up against your competition, both from your organic posts and sponsored
IZEA Continues Influencer Innovation Into Brand Analytics Realm Read More »
What is a brand’s role in helping influencers get better? What about an agency’s role? Surely you don’t think that side of the aisle doesn’t have one? Influencers, podcasters, bloggers, vloggers and more are the channel du jour today for brands. But they aren’t traditional media with traditional training, respect for sponsor KPIs and the
A Brand’s Role in Helping Influencers Get Better Read More »
What social media metrics really matter to your business? That’s the question you need to ask yourself before you spend one second of time planning, building or engaging with social media audiences for your company. Measuring social media has an almost infinite number of permutations. You can measure all the tidbits of information the social
What Social Media Metrics Matter? Read More »
So Michael Jordan says Kobe Bryant is a greater player than Lebron James. He said, “There’s something about five that beats three.” By that rationale, Jim Loscutoff is better than Michael Jordan. So are Bill Russell, Sam Jones, Tom Heinsohn, K.C. Jones, Satch Sanders, John Havlicek, Frank Ramsey and Robert Horry. All of these individuals
Don’t Measure Success Like Mike Read More »