Those of you who have watched or listened to Winfluence for a while know that I got my professional start in radio. I marched myself into the local radio station at 14-years-old and said, “I wanna be a deejay!” And for some reason they said, “Okay. You start Friday.” I pursued radio through high school […]
How One Terrestrial Radio Show Remained Relevant & Ahead of the Curve Read More »
I’m excited to be speaking at Social Media Marketing World in 2022. Oddly enough, it will be my first time at the event, though I was a part of several of the webinar series and early Social Media Examiner content that evolved to become what is now the largest social media conference in the world
I’ll See You at Social Media Marketing World 2022 Read More »
One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns, engaging consumers in conversation and fleshing out what makes social media marketing successful. Tod Meisner is the social media lead for Aflac. The iconic supplemental insurance company is known far and wide
Social Media Campaigns, Engagement and Marketing with Tod Meisner Read More »
When software companies pitch me with some new feature, I normally discard the email. When Hootsuite added the opportunity to talk to social selling expert Koka Sexton to go along with its recent feature add-on called Amplify for Selling, I didn’t want to pass it up. Sexton has established himself as one of the leading
What is Social Selling and Should You Do It? Read More »
Monday of interactive weekend at South-by-Southwest is typically the day the social media and digital marketing crowd wakes up and realizes they aren’t in college anymore and that much alcohol is best used in truck engines. SXSW has been called “Spring Break for Geeks” and though I am not in attendance this year, I can attest,
The Social Media Lesson SXSW Taught Me Read More »
I gave feedback on a video this week telling the recent small business workshop attendee I wouldn’t exactly call it “social capital.” Before I step on anyone’s sensitivities, please know the purpose of this post is to explain social capital and how to judge whether or not your social media content provides it. Lacking social capital isn’t
What is Social Capital and How Do You Earn It? Read More »
“I just don’t get social media,” one small business owner told me recently. He was lamenting the fact that if it doesn’t lead to direct revenue, then he has no time for it. I can certainly respect that no-nonsense approach, but he’s looking at social media for small business all wrong. And, he does get
How to “Get” Social Media for Small Business Read More »
You’ve probably heard me whine before about how some of the best social technology software platforms ruin themselves. They come out with low or free price points, get enough users to attract investors, then are forced by the investors to focus on the enterprise and leave the small business folks behind. It’s one of
My small business mea culpa Read More »
There’s a hard truth content marketers are facing in the industry today. For all our poking and prodding, evangelizing and convincing about the benefits to brands and businesses of social … For all our promises about how content marketing drives engagement, attracts new customers, builds trust and the like … we have to come to terms with
The Hard Truth Content Marketers Must Face Read More »
Once upon a time, my old blog was the No. 1 rated marketing blog in the world. Granted, Social Media Explorer was ranked by a handful of arbitrary metrics that could be (though in my case weren’t) manipulated. But for about three weeks in October of 2010, those metrics favored me for some reason. As
Getting Back To The Basics Read More »
So Meerkat is the big SXSW rage this year. The service, which allows you to quickly live stream video, then conveniently pushes the video link to your Twitter followers, does have some appeal in our “look at me” society. Instead of rambling on about it in writing, here are some initial thoughts recorded in one
Thoughts on Meerkat … via Meerkat Read More »