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Jason Falls – Social Media Educator, Keynote Speaker, Workshop Facilitator

Keynote & Event Presentations

Few people can boast an International speaking resume on social media. Falls has addressed crowds in four countries and on three continents, providing insight and instruction in social media marketing. His speaking resume includes GTNF 2010 (Bangalore, India), SOMESSO (London, 2009), IABC World Conference (San Francisco, 2009), PRSA International (Detroit, 2008), Blog World & New Media Expo (Las Vegas, 2008 & 2009) and a variety of other national and international events. While his general topic areas are listed below, custom topics can be arranged as well. For fee information, contact Jason directly.

Corporate Speaking Engagements

Why send 1-2 people from your company to a conference to hear talks on broad topics aimed at large crowds when you can spend almost the same amount of money to have Falls speak to your company, clients, marketing or management teams on the topics you want covered? Customize the learning to your company or organization and energize your event with Falls’s engaging style. For fee information, contact Jason directly.

Corporate/Agency/Firm Training

Perhaps the most value Falls delivers is through the corporate training boot camps and seminars he conducts with corporations and management teams. Because of his experience in the advertising agency industry, Falls is also well-equipped to provide similar value to ad agencies and public relations firms in need of anything from basic, entry-level social media training to strategic planning advice and social media staffing counsel. For fee information, contact Jason directly.

Social Media Technology Coaching (one-on-one)
Sometimes social media decision-making comes down to a certain executive team member’s comfort level with the tools, platforms and technologies involved. For special circumstances, Falls offers one-on-one executive coaching and education for social media tools, technologies and even strategic thinking counsel. For fee information, contact Jason directly.

Speaking Topics

Below are descriptions of some of Jason’s more popular speaking topics. Each is revised and positioned for your audience’s needs. Falls also speaks on a wide variety of other topics around communications, social media, Internet marketing and public relations. If you don’t see a specific topic below for your event or audience, just ask. There’s a good chance Jason can develop talks for your needs, or recommend other qualified speakers to help you.

Move The Needle
Conversation and engagement are great, but alone do not drive the bottom line. You will benefit from this talk by learning how to plan for social media success, seeing examples of companies selling and saving through social media and discovering a roadmap to plan and measure your own successes.

Prove it! Measuring Social Media’s Impact On Your Business
Business leaders want to know what social media can do for their business. You will benefit from this talk by discovering the five major benefits social media brings to a business, then learning how to measure their impacts on yours.

Cut The Bull: Blog With Purpose (And Drive Business)
Corporate blogs are great engagement tools, but even better (and more effective) business drivers. You will benefit from this talk by learning how blogs can boost your company’s bottom line, what tools can most effectively get you there fast and even get some ideas on how do to it using free (or mostly free) tools.

Write This Down! Social Media Monitoring & Measurement For The Bottom Line
Social media marketing is great … unless you can’t justify spending time and resources to make it happen. You will benefit from this talk by learning what monitoring and measurement are, how to plan for them strategically, what tools you can use and how to report your efforts to win approval and support of your executive teams.

Let’s Talk: The Art of Conversation
Social media beckons companies to engage in conversations with their customers, yet marketing through conversations is an inexact, if even clear, concept. In this talk, you will learn how conversational marketing happens daily, that you understand it better than you think, but can also approach social media interactions with both the right intent and a profitable outcome in mind.

The Marketing of Un-Marketing
Social media is intrinsically linked to marketing, but is holistically different. You will benefit from this talk by learning the philosophical shifts in consumer behavior and our ability as marketers to meet consumer needs thanks to the emergence of the social era.

They’re Talking About You … Are You Listening?
The millions of water coolers from yesteryear are now one big water cooler called the Internet. Your customers are talking about you, your competition and your industry. You will benefit from this talk by learning how to listen to online conversations, what to do with the conversations you find and how to win the trust of customers and potential customers by simply turning an ear toward them online.

My Agency Doesn’t Get It! Who Does?
Social media gurus, social media agencies, advertising agencies, public relations firms … who really gets social media and can help my business? You’ll benefit from this talk by being able to know the snake oil from the good stuff so your company can be smart in its approach to social media.

Social Media Inside The Box: How Regulated Industries Can Be Social … And Comply
Regulated industries like alcohol, wine and spirits; pharma; healthcare; banking and finance and publicly-traded companies often look at social media as an impossibility due to risk, compliance and more. You will benefit from this talk by learning best practices and seeing how regulated companies and industries are successfully using social media to market their products and services while playing strictly by the rules.

It’s Our Policy: Social Media Guidelines We Can All Live With
No organization is safe from risk if they wade into the waters of social media without written policies to guide the company, its employees and its audiences. You will benefit from this talk by understanding the internal and external implications of risk, opportunity, expectation and guidelines for a healthy exploration of social media.