Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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How to Decide Which Social Media Management Software is Best
Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I decide which social media management software is best for me?” That’s a great question because there are literally hundreds of solutions. In fact, I would be hard […]
An Idea to Curb Distracted Driving
We need more ideas to curb distracted driving. I commute back and forth between Lexington and Louisville, Kentucky, on a regular basis and the sheer number of people looking anywhere but their phones as I pass them, or they pass me, is mortifying. I stumbled across an idea that can at least keep the conversation […]
Do All Small Businesses Need a Website?
Do all small businesses need a website? You’d think that a digital marketing guy would answer, “yes.” But my answer is actually “no.” But it’s really the difference in knowing what you “need” versus what is “good to have.” A website can be a critical component of your small business marketing efforts. And a few […]
INFLCR Shows Us Influencer Marketing for Sports Teams
Influencer marketing is the channel du jour for social media strategy these days and there’s good reason for that. In general, influencers are more trusted than media outlets and brands because the good ones are genuine in their approach and come across like more of a trusted friend making a product recommendation than an ad. […]
The Future of Web Development for Marketers
Justin Hall, one of the geniuses behind BitSource and the economic development effort in Eastern Kentucky to teach coal miners how to code, has interesting thoughts on the future of web development for marketers. So I invited him on Go Ahead Caller to talk about the state and future of web dev and how marketing […]
Social Media Campaigns, Engagement and Marketing with Tod Meisner
One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns, engaging consumers in conversation and fleshing out what makes social media marketing successful. Tod Meisner is the social media lead for Aflac. The iconic supplemental insurance company is known far and wide […]
Social Media for Business and Entrepreneurs – Mitch Jackson on Go Ahead Caller
Mitch Jackson is an expert in social media for business and entrepreneurs because he is one and is living it every day. A personal injury attorney in Southern California, Mitch got excited about social media several years ago and took a different path than many in his profession: He started using digital marketing and giving […]
Go Ahead Caller is now a Podcast!
Last March, I threw open Facebook Live and just started answering questions of anyone who meandered by and Go Ahead Caller was born. In January of this year, my little Tuesday morning ramblings became a real interview show thanks to my first unofficial (and now actual official) sponsor, Switcher Studio. Episode 39 featured its CEO, […]
Tips to Launch Your Business on Amazon – Go Ahead Caller Episode 60
If you want to launch your business on Amazon, Shannon Roddy is the right person to help. His expertise has helped hundreds of people and businesses not only launch there, but optimize, rank well for searches and profit. I sat down with Shannon on Go Ahead Caller to talk about launching businesses and succeeding in […]
How to Launch Your Business on Amazon
Amazon is taking over the world. Or has. And if you want to sell your product or service at all these days you need to at least investigate the feasibility and opportunity to launch your business on Amazon. Fortunately, my guest on Go Ahead Caller next week is prepared to help you, and he’s build […]
On-Demand TV and Podcasts May Be Setting Themselves Up to Fail
We find our attention-span-theatre selves firmly planted in the unfortunate era of on-demand viewing and listening. From Netflix to podcasts, our favorite shows have evolved to be consumed on a binge, leaving great gaps in our attention spans. I was so excited for the next season of House of Cards before it was going to […]
Personal Branding and Sales on LinkedIn with Sandra Long
Using LinkedIn for Personal Branding and Sales is just smart. But not many people fully understand how to do it well. Sandra Long wrote the book on it … literally. Her book LinkedIn for Personal Branding is a great primer on how to make the all-business social network drive business for you. And she red-inks […]
Get Unstuck and Live a Limitless Life – Laura Gassner Otting on GAC
How do you live a Limitless life? How do you choose to focus on the real you and not strive for someone else’s definition of success? Those answers can be found in Laura Gassner Otting‘s new book Limitless: How to Ignore Everybody, Carve your Own Path, and Live Your Best Life, which is climbing the […]
Is Affiliate Marketing Influencer Marketing and Why with Angel Djambazov
Is Affiliate Marketing akin to or part of Influencer Marketing and why? I posed that question along with others to dive deep into both with industry veteran and frequent award-winner Angel Djambazov on Go Ahead Caller Tuesday. Angel was behind one of the first influencer marketing programs for online influencers I ever witnessed for Jones […]
Go Ahead Caller Moves to LinkedIn with B2B Content Marketing Expert Amber Naslund
Few people know more about B2B content marketing than Amber Naslund. She’s been a part of marketing success stories like Radian6 (acquired by Salesforce) and Sysomos (acquired by Meltwater). She is currently the senior content marketing evangelist at LinkedIn. That’s convenient since this week’s episode of Go Ahead Caller moved from Facebook to LinkedIn for […]