Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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How a Bank Can Strive with Social Media
When Shannon Paul was hired at Fifth Third Bank in 2012, everyone in the industry knew that particular bank would turn into a social media and content marketing case study machine. Paul had innovated in previous roles at Blue Cross-Blue Shield of Michigan and the Detroit Red Wings and was known as someone who did […]
A Paid Search Strategy Check-In with Amy Bishop: GAC Episode 54
Probably the biggest mistake businesses make with their paid search strategy is they set it and forget it. Find the keywords you care about, throw some money behind them, test for a decent return or conversion rate and then just keep bidding on the same words. If that sounds like you, your paid search strategy […]
A Public Affairs Case Study: Communications Saving Lives – My Mom on GAC Episode 53
Drive Down is quite the public affairs case study. And you know who one of the architects of this example was? My mom. That’s right! Sara George of the Kentucky Transportation Cabinet’s District 12 joined me on Go Ahead Caller to talk about how a communications strategy reduced traffic accidents in one Kentucky county by […]
What does good Native Advertising look … or sound … like?
The biggest mistake brands tend to make when leveraging native advertising is they don’t “get” the native part of it. They just see it as another form of advertising. And it’s not just brands. It’s people in the industry in general, including agency folks. Not too long ago, in fact, one of our clients at […]
How One Startup Made it to Y-Combinator – Demetrius Gray on GAC Episode 52
What is is like to go through Y-Combinator, one of the most prestigious startup accelerators on the planet? How did WeatherCheck become the first Kentucky company to do it? Those answers and more fell out of the conversation with Demetrius Gray, WeatherCheck’s CEO on this episode of Go Ahead Caller. WeatherCheck is a Louisville-based startup […]
Take the 2019 Digital Marketing Pricing Survey
Two posts on JasonFalls.com stand out as the most popular in the site’s short history. By far. My quite unofficial, but certainly useful diatribe about marketing prices for various services and levels of execution back in 2015 was a smashing success. It was so much of one I rewrote and added on to the piece […]
The Latest in Social Media Usage and Podcast Data: Tom Webster on GAC Episode 51
The Infinite Dial is out for 2019 and there are two big stories about social media usage and podcasting. Is Facebook on the decline? Is podcasting becoming mainstream? Edison Research and Triton’s annual report shows some interesting trends and new developments in what social platforms people use, where they spend their time and what they […]
Do You Update Your Website META Data? Here’s Why You Should!
Updating your website META data is one of those things most business owners and marketers shrug off and assume the SEO team or the webmaster have under control. But if whomever is in charge of your SEO is also in charge of lots of other things or isn’t primarily and SEO practitioner, they may not […]
Understanding Social Algorithms and My Favorite Podcasts – GAC Episode 50
Our regularly scheduled conversation with Demetrius Gray, founder and CEO of WeatherCheck, had to be post-poned as he fell ill with the flu the day before, so on this episode of Go Ahead Caller, I take a stab at explaining the social media platform algorithms and look at what businesses need to consider when trying […]
What is your Operational Style? Leigh Durst on GAC Episode 49
Leigh Durst has developed a new organizational theory around our operational style — how you interact with, manage and are managed by your work colleagues. And she’s wrapped it all up nicely in her new book, “Walk, Climb or Fly: Surviving and Thriving in the Workplace Wilderness.” I’ve read it and it’s mightily interesting. She […]
A B2B Social Media Case Study with WireCrafters’ David Fishburn – GAC Episode 48
If you want to see both a great B2B Social Media Case Study and how to tap dance and fix a live video production on the fly, this week’s episode of Go Ahead Caller is just what the doctor ordered. David Fishburn from WireCrafters joined me to talk about how his indoor wire caging and […]
How to Execute Real-Time Brand Social Media Like Oreo Cookies – GAC Episode 47
When Leo Morejon and team at Oreo Cookies and 360i jumped into live posting during the 2013 Super Bowl, they had no idea they were about to set a standard for real-time brand social media magic. And then the lights in the Superdome went out. You can still Dunk in the Dark! Morejon joined me […]
How Lion Brand Yarns Uses Digital Marketing with Ilana Rabinowitz – GAC Episode 46
If you want to track a true digital marketing case study, pay attention to what Ilana Rabinowitz is doing at Lion Brand Yarns. The company moved from a catalog operation to full-scale e-commerce and an audience built on content marketing with great influencer programs. An all of it was done on Ilana’s watch. Ilana joined […]
What Social Media Metrics Matter?
What social media metrics really matter to your business? That’s the question you need to ask yourself before you spend one second of time planning, building or engaging with social media audiences for your company. Measuring social media has an almost infinite number of permutations. You can measure all the tidbits of information the social […]
Understanding the Neuroscience Behind Consumers with Roger Dooley: Go Ahead Caller Episode 45
Understanding how your consumers think — neuroscience — is a fundamental key to avoiding assumptions and making strong, data-driven marketing decisions. Which is why I love Roger Dooley and the content he shares with all of us regularly. The author of Brainfluence joined me on Go Ahead Caller to talk about neuromarketing — the craft […]