Jason Falls

Influencer Marketing Textbook Authors

The Professors Behind Influencer Marketing’s First College Textbook

Yet another signal that the influencer marketing space is growing and maturing has emerged. The practice now has its first dedicated college text. The aptly named Influencer Marketing published in November and is edited by professors Sevil Yesiloglu and Joyce Costello, both of whom originally connected as lecturers at Bournemouth University in the United Kingdom. […]

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Kelly Olexa on Winfluence

The Advantage of White Lists and Dark Posts for Influencer Marketing

At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting and understands having to select and manage other influencers for brands. Or someone on the brand side who makes those decisions, but is also an influencer for

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Edward East on Winfluence

The Refreshing Transparency One Firm Brings to the Influencer Pay Gap

Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its website. This bold act of unabashed transparency is a stark flag in the landscape of an industry challenged by the influencer pay gap and how influencers of

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J.C. Hutchins on Winfluence

Podcasting’s First Big Hit Made an Influencer a Published Author

When you get down to the core of what an online influencer is, these are people who leverage self-publishing tools like blogs, social networks, photo and video sharing sites to create content. Those that create compelling content or engage an audience of people around that content, or both, accumulate a following of people they have

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