I’ve stumbled upon the revelation that search is the ultimate activity of reverse scope creep. And understanding not only what that is, but how to use it to keep your SEO and SEM activity focused and realistic is really the key to long-term SEO success, especially if you are or are using a consultant or […]
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Few people play in the heady space of C-Suite advising in the digital space like Scott Monty. The former Director of Social Media for Ford Motor Company uses his Fortune 10 expertise to advise executives and companies on growth strategies, digital transformation and more. I caught up with Scott to see what his expertise can
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New research around video marketing, especially adding video to your search efforts and incorporating YouTube in search strategies, is out from Google and the 4A’s. While both of those parties greatly benefit from you spending more on video marketing, the research is compelling: Start doing video if you aren’t already. I talk about video marketing
Video Marketing Research Says Do It Read More »
What is a brand’s role in helping influencers get better? What about an agency’s role? Surely you don’t think that side of the aisle doesn’t have one? Influencers, podcasters, bloggers, vloggers and more are the channel du jour today for brands. But they aren’t traditional media with traditional training, respect for sponsor KPIs and the
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Jeremiah Owyang posted a very interesting idea over at Hugh MacLeod’s place this week. Are we in the midst of a new Feudal System in our digital world with investors as kings/queens, entrepreneurs as lords/ladies and the rest of us as serfs? I’m a bit of a history buff, so I drew out that comparison
The Feudal System of Our Digital World Read More »
What should parents know about teens and social media? When should they get their own phone or device? How often should teens use devices? Should teens or tweens even be on social media networks? In a special back-to-school episode, I interviewed author and teen/tween expert Ana Homayoun about the perils and opportunities of your child
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One of my favorite podcasts to listen to, rather than host, is Hidden Brain with Shakar Vidantam. The NPR offering produces fascinating stories of the human mind and how it works, how we make decisions and the like. Last week, Vidantam interviewed Harvard psychologist Dan Gilbert. And the psychology that fuels influencer marketing became apparent
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Community management — listening, responding, commenting, providing customer support — is the “social” part of social media. Putting it on the back burner or, worse, ignoring it will spell doom for your brand online. Mike Koehler from Smirk New Media knows this. His agency has a unique perspective and approach to responsiveness, prioritizing it for
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Maybe it’s just me, but it seems like we’ve reached a crossroads in influencer marketing. More and more examples are popping up every day of influencers being called out for bad behavior, not disclosing sponsored content, faking their “genuine”-ness to their audiences and more. If we go a day without seeing influencer marketing messes that
The Crossroads of Influencer Marketing is Here Read More »
What if you could target your online media to just one building? Or just one house? What if you could figure out how to target the mobile devices of just the executives in a particular business? You actually can with IP Targeting. Stacy Griggs, the CEO of El Toro, stopped by Go Ahead Caller to
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Someone asked me last week, “How do I get more email responses?” That’s a good and timeless question. Salespeople spend all day cold calling and cold emailing prospects hoping someone will be interested in learning more. Public relations and media relations pros spend the same time pitching story ideas and coverage for their clients and
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If your business is not paying attention to online reputation management, you could be in trouble and not know it. Amanda Henson handles online reputation management in all its various iterations for Kindred Healthcare. She stopped by to help us understand what it is, how to do it and what to watch for. Listen (or
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