Blog

Personal branding is imperative for today’s professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He’s an expert on the subject and the co-author of the book Ditch the Act which helps you mine your own experiences to be more genuine in building your personal brand. We chat […]

Let’s talk about pricing structures. Burger King tried to charge me $3.63 for a 32-ounce soda this week. McDonald’s sells them for $1.06. That conflict sets up a great food for thought episode of the podcast. Give it a listen and then ponder over the weekend your pricing structure, how your competitors compare and are […]

There’s an SEO trick you’re probably not doing. I only say that because it’s one that I sometimes overlook, too. Certainly, those of you with steep SEO experience and understanding can sit and revel in your knowledge, shaking your head and finger at us, but it’s worth reminding those of you out there who just […]

Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno Church, one of the noggins behind Brains on Fire for over 20 years, has an idea of where Word of Mouth is going and stopped by to […]

If you’ve been reading the tea leaves in influencer marketing, you saw Facebook’s announcement of its new Brand Collabs expansion coming. The network further opened the new influencer marketplace to include Instagram and make it more widely available to influencer pages and accounts that meet certain engagement thresholds yesterday. The network claimed in its announcement […]

Bill Harper of wmHarper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion with Jason Falls about finding consumer insights for better branding, marketing and advertising. Jason also talks about Data Studio and reviews BrandMentions.com, a social listening […]

David Meerman Scott is the worldwide best-selling author of the book The New Rules of Marketing and PR, but he has authored several other books, one of which hits shelves in January. His new offering is called Fanocracy: Turning Fans into Customers and Customers int Fans. He wrote the book with his daughter Reiko. We […]

My pal Chris Slater ran into a Google My Business Scammer this week. Slater is an SEO and SEM expert I work with on some personal website projects and with some of our clients at Cornett. He was chatting with the owner of an Italian restaurant he was visiting this week and gave the owner […]

As if GDPR wasn’t enough, the California Consumer Privacy Act is now forcing businesses to upgrade how they handle and manage consumer data. Tim Hayden and his company, Brain Trust Partners, help companies with digital transformation, including showing them what needs to now happen to comply with personal data protection laws. I chatted with Tim […]

Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He’s so good at it, that he eventually co-founded a software platform for car dealers and brands to make selling cars online easier, optimized for search engines and even connected via social media. I sat down with Eric to learn […]

The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure “Disclosures 101 for Social Media Influencers” and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation. […]

What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They’ve penned a new book called Pink Goldfish, which helps people understand how to defy normal, exploit your imperfections and captivate your customers. So they want you to expose your flaws […]